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Cultural perspectives on advertising perceptions and brand trustworthiness

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Markenbildung und Markenwechsel im deregulierten Strommarkt : verhaltenswissenschaftliche Determinanten und Implikationen

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Ausgangssituation der Markenbildung im deregulierten Strommarkt Verhaltensanalyse zur Gewinnung von Anhaltspunkten für die Markenbildung Empirische Analyse des Konsumentenverhaltens im Strommarkt Implikationen für die Markenbildung

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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...

Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613

skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity …, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury …

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