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~subject:"Werbewirkung"
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Werbewirkung
Tourismus
20,730
Social Web
20,214
Social web
20,180
Tourism
19,695
Online-Marketing
12,893
Internet marketing
12,671
Konsumentenverhalten
7,887
Consumer behaviour
7,880
Tourismuswirtschaft
7,690
Tourism industry
7,675
Sri Lanka
5,969
Tourismusmarketing
4,495
Tourism marketing
4,466
Urlaubsverhalten
4,351
Holiday behaviour
4,344
Electronic Commerce
3,342
E-commerce
3,148
Beziehungsmarketing
2,975
Relationship marketing
2,970
Viral marketing
2,871
Virales Marketing
2,870
Markenführung
2,703
Brand management
2,694
Online-Handel
2,645
Online retailing
2,641
Destinationsmanagement
2,615
Destination management
2,610
Soziales Netzwerk
2,536
Welt
2,524
World
2,505
Social network
2,355
tourism
2,337
Internet
2,312
Advertising effects
2,247
Deutschland
2,062
Markenimage
1,997
Brand image
1,987
Werbung
1,927
Advertising
1,901
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Online availability
All
Undetermined
1,042
Free
468
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Article
1,748
Book / Working Paper
512
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Article in journal
1,622
Aufsatz in Zeitschrift
1,622
Aufsatz im Buch
123
Book section
123
Graue Literatur
91
Non-commercial literature
91
Working Paper
85
Arbeitspapier
81
Hochschulschrift
41
Thesis
24
Collection of articles of several authors
14
Sammelwerk
14
Case study
13
Fallstudie
13
Guidebook
11
Ratgeber
11
Aufsatzsammlung
9
Conference paper
8
Konferenzbeitrag
8
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Textbook
3
Amtsdruckschrift
2
Government document
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Festschrift
1
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1
Handbuch
1
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1
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1
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1
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English
2,162
German
99
Author
All
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Rozendaal, Esther
9
D'Annunzio, Anna
8
Fesenmaier, Daniel R.
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Pelsmacker, Patrick de
8
Penta, Antonio
8
Reijmersdal, Eva A. van
8
Tucker, Catherine E.
8
Zhu, Yi
8
Chen, Huan
7
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Stienmetz, Jason L.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
King, Karen Whitehill
6
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
3
IGI Global
2
OECD
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
All
International journal of advertising : the review of marketing communications
80
Journal of advertising research
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
59
Journal of business research : JBR
58
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
42
Journal of promotion management : innovations in planning and applied research
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of retailing and consumer services
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
Tourism management : research, policies, practice
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of advertising : official publication of the American Academy of Advertising
20
Psychology & marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of marketing research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Quantitative marketing and economics : QME
14
Journal of current issues and research in advertising
13
Journal of electronic commerce research : JECR
13
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Journal of travel and tourism marketing
11
Marketing intelligence & planning
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research and applications
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Marketing science
9
Tourism analysis : an interdisciplinary tourism & hospitality journal
9
CESifo working papers
8
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Source
All
ECONIS (ZBW)
2,255
EconStor
4
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Creating effective visuals for destination marketing videos : scenery vs people
Alamäki, Ari
;
Rhee, Cheul
;
Suomala, Jyrki
;
Kaski, Timo
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 141-157
Persistent link: https://www.econbiz.de/10014246957
Saved in:
2
The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki
;
Stavrianeas, Aikaterini
- In:
EuroMed journal of business
10
(
2015
)
3
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011480844
Saved in:
3
Collective destination marketing in China : leveraging social media celebrity endorsement
Fath, Benjamin P.
;
Fiedler, Antje
;
Li, Zixuan
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011746867
Saved in:
4
Revealing the persuasive power of Facebook : evidence from a natural field experiment in
tourism
destination marketing
Barnes, James
;
Coatney, Kalyn T.
- In:
The southern business & economic journal
45
(
2022
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10014455322
Saved in:
5
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of
tourism
organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
6
A model of
tourism
advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
7
Tourism
destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
Saved in:
8
Going undercover : online domestic
tourism
marketing communication in closed and open Facebook groups
Roth-Cohen, Osnat
;
Lahav, Tamar
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10012165873
Saved in:
9
Effectiveness of traditional and digital advertising platforms for the marketing of
tourism
Chiguvi, Douglas
-
2022
Persistent link: https://www.econbiz.de/10013503516
Saved in:
10
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
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