//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Just What the Patient Ordered?...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Werbung
13,855
Advertising
11,324
Nachfrage
10,828
Demand
10,798
Arzneimittel
7,826
Pharmaceuticals
7,817
Pharmaceutical industry
6,824
Pharmaindustrie
6,615
Theorie
5,429
Theory
5,346
Consumer behaviour
4,361
Konsumentenverhalten
4,264
Advertising effects
3,911
USA
3,805
United States
3,550
Deutschland
2,885
Germany
2,199
Online-Marketing
2,028
Internet marketing
2,018
Direktmarketing
1,926
Schätzung
1,748
Estimation
1,699
Welt
1,655
World
1,620
Direct marketing
1,579
Innovation
1,466
advertising
1,406
Marketing
1,368
demand
1,337
Preismanagement
1,279
Pricing strategy
1,278
Arzneimittelmarkt
1,231
India
1,205
Indien
1,164
Pharmaceutical market
1,121
Preiselastizität
1,058
Price elasticity
1,041
Prognoseverfahren
1,037
Forecasting model
1,032
more ...
less ...
Online availability
All
Undetermined
1,794
Free
777
Type of publication
All
Article
2,943
Book / Working Paper
1,019
Journal
10
Type of publication (narrower categories)
All
Article in journal
2,780
Aufsatz in Zeitschrift
2,780
Aufsatz im Buch
160
Book section
160
Graue Literatur
155
Non-commercial literature
155
Working Paper
128
Arbeitspapier
120
Hochschulschrift
80
Thesis
48
Collection of articles of several authors
37
Sammelwerk
37
Conference paper
20
Konferenzbeitrag
20
Konferenzschrift
16
Aufsatzsammlung
15
Lehrbuch
13
Textbook
11
Bibliografie enthalten
9
Bibliography included
9
Reprint
8
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
6
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Mehrbändiges Werk
4
Multi-volume publication
4
Ratgeber
3
Guidebook
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
Doctoral Thesis
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
more ...
less ...
Language
All
English
3,773
German
192
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Gierl, Heribert
18
Kaiser, Harry M.
16
Rosengren, Sara
16
Diehl, Sandra
15
Taylor, Charles Raymond
15
Dahlén, Micael
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Stafford, Marla Royne
13
Sahni, Navdeep S.
12
Bellman, Steven
11
Dens, Nathalie
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Liaukonyte, Jura
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Chintagunta, Pradeep K.
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Huh, Jisu
9
Jerath, Kinshuk
9
Jin, Ginger Zhe
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
more ...
less ...
Institution
All
National Bureau of Economic Research
13
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
127
Journal of business research : JBR
116
Journal of marketing communications
116
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
99
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
37
Journal of current issues and research in advertising : JCIRA
36
Health marketing quarterly
35
European journal of marketing : EJM
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
SpringerLink / Bücher
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
14
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
NBER working paper series
13
more ...
less ...
Source
All
ECONIS (ZBW)
3,941
USB Cologne (EcoSocSci)
17
EconStor
10
OLC EcoSci
3
USB Cologne (business full texts)
1
Showing
1
-
10
of
3,972
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
2
The effects of direct-to-consumer
advertising
of
pharmaceuticals
on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
3
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
4
Causes and consequences of trust in direct-to-consumer prescription drug
advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
5
Consumer attitudes toward pharmaceutical direct-to-consumer
advertising
: an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
6
Pharmaceutical direct-to-consumer
advertising
; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
7
Pharmaceutical direct-to-consumer
advertising
: past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
8
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
9
Pharmaceutical direct-to-consumer
advertising
; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
10
Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer
advertising
in the pharmaceutical industry
Chung, Jee Young
;
Berger, Bruce K.
;
DeCoster, Jamie
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->