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Werbewirkung
Consumer behaviour
83,179
Konsumentenverhalten
80,699
Marketingmanagement
17,104
Marketing management
16,515
Theorie
11,131
Theory
10,965
Relationship marketing
10,347
Beziehungsmarketing
10,308
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8,386
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8,336
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6,959
Markenimage
6,922
USA
5,853
Customer satisfaction
5,832
Online-Handel
5,690
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5,679
Kundenzufriedenheit
5,673
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5,578
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5,455
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5,417
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5,405
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5,321
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5,319
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5,152
Germany
5,101
Brand
4,556
Markenartikel
4,551
Service quality
4,479
Dienstleistungsqualität
4,433
Einzelhandel
4,389
Retail trade
4,339
Electronic Commerce
3,947
Advertising effects
3,865
E-commerce
3,812
Verbraucherverhalten
3,593
Advertising
3,474
Werbung
3,442
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3,394
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3,263
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Gierl, Heribert
27
Pelsmacker, Patrick de
25
Septianto, Felix
23
Dens, Nathalie
21
Diehl, Sandra
16
Esch, Franz-Rudolf
16
Pauwels, Koen
15
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
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Zúñiga, Miguel Ángel
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Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
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Wilbur, Kenneth C.
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Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
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Gröppel-Klein, Andrea
8
Ilicic, Jasmina
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Jang, Soocheong
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Malik, Garima
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Sahni, Navdeep S.
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Sar, Sela
8
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National Bureau of Economic Research
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Erasmus Research Institute of Management
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European Advertising Academy
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
145
Journal of marketing communications
143
International journal of advertising : the review of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
91
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
68
Journal of promotion management : JPM
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
European journal of marketing : EJM
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
The journal of product & brand management
33
Marketing intelligence & planning
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Health marketing quarterly
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of marketing
23
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of international consumer marketing
22
SpringerLink / Bücher
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
Journal of the Academy of Marketing Science
17
Cogent business & management
16
International journal of consumer studies
16
International journal of sports marketing & sponsorship
16
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ECONIS (ZBW)
3,881
EconStor
14
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
Showing
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1
Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
13
(
2014
)
4
,
pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
Saved in:
2
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
3
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
4
Online advertising impact in the bio products decision purchase process
Chivu, Raluca-Giorgiana
;
Stoica, Ivona
- In:
Academic journal of economic studies
4
(
2018
)
3
,
pp. 47-52
Persistent link: https://www.econbiz.de/10011917713
Saved in:
5
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
Saved in:
6
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
7
A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
Saved in:
8
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
9
Implicit measures of consumer cognition : a review
Dimofte, Claudiu V.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
Saved in:
10
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
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