Similar Search Results

Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10013256392

Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of promotion management : JPM 24 (2018) 2, pp. 178-197

Persistent link: https://www.econbiz.de/10011875371

Wirtz, John G.; Sparks, Johnny V.; Zimbres, Thais M. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 168-198

Persistent link: https://www.econbiz.de/10011859262

Qahri-Saremi, Hamed; Montazemi, Ali Reza - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 969-1001

Persistent link: https://www.econbiz.de/10012198630

Cheng, Ying; Yan, Xiaodi - In: International journal of advertising : the review of … 42 (2023) 2, pp. 263-287

Persistent link: https://www.econbiz.de/10014234023

Yang, Zhiyong; Velasco, Franklin; Tanner, Emily C.; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 53-75

Persistent link: https://www.econbiz.de/10014635373

Freling, Traci H.; Vincent, Leslie H.; Henard, David H. - In: Organizational behavior and human decision processes : … 124 (2014) 2, pp. 95-109

Persistent link: https://www.econbiz.de/10010402089

Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746

Persistent link: https://www.econbiz.de/10012545115

Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1017-1033

Persistent link: https://www.econbiz.de/10013191819

Eisend, Martin; Tarrahi, Farid - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 3-22

Persistent link: https://www.econbiz.de/10012815619