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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
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Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Image campaign
Miller, Dirk - In: Manual of international marketing, (pp. 421-430). 2006
Persistent link: https://www.econbiz.de/10003368625
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Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; … - In: Journal of hospitality and tourism insights 6 (2023) 3, pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
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Impact of mobile advertising wearout on consumer irritation, perceived intrusiveness, engagement and loyalty : a partial least squares structural equation modelling analysis
Alwreikat, Ahmad A. M.; Rjoub, Husam - In: South African journal of business management 51 (2020) 1, pp. 1-11
Purpose: Mobile and smart devices provide a platform for firms/brands to communicate directly with past, present, or potential consumers (via online pop-ups, sponsored ads, ads on social media messengers, timelines, and walls, etc.). Intense competition among firms and brands resulted in...
Persistent link: https://www.econbiz.de/10012589628
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Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman; Dwivedi, Rohita; Mariani, Marcello M.; … - In: Technological forecasting & social change : an … 180 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 927-943
Persistent link: https://www.econbiz.de/10011581296