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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
80,686
Consumer behaviour
80,679
Theorie
9,555
Theory
9,507
Beziehungsmarketing
9,197
Relationship marketing
9,191
Markenführung
7,655
Brand management
7,653
Markenimage
6,744
Brand image
6,715
Deutschland
6,033
Online-Handel
5,761
Online retailing
5,755
Customer satisfaction
5,673
Kundenzufriedenheit
5,672
Germany
5,273
USA
5,206
Interview
5,114
United States
4,984
Befragung
4,976
Social Web
4,890
Social web
4,889
Online-Marketing
4,576
Einzelhandel
4,568
Internet marketing
4,554
Retail trade
4,462
Dienstleistungsqualität
4,451
Service quality
4,451
Brand
4,397
Markenartikel
4,388
Electronic Commerce
3,725
Advertising effects
3,638
Experiment
3,598
E-commerce
3,590
Verbraucherverhalten
3,583
Lebensmitteleinzelhandel
3,289
Emotion
3,287
Food retailing
3,037
Privater Konsum
2,998
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Online availability
All
Undetermined
1,781
Free
644
Type of publication
All
Article
2,955
Book / Working Paper
708
Journal
2
Type of publication (narrower categories)
All
Article in journal
2,800
Aufsatz in Zeitschrift
2,800
Aufsatz im Buch
141
Book section
141
Graue Literatur
138
Non-commercial literature
138
Hochschulschrift
116
Working Paper
101
Arbeitspapier
100
Thesis
87
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
11
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Bibliografie enthalten
6
Bibliography included
6
Dissertation u.a. Prüfungsschriften
6
Case study
5
Fallstudie
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Article
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
Ratgeber
1
Umfrage
1
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Language
All
English
3,463
German
195
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
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Author
All
Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Tucker, Catherine
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
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Institution
All
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wissenschaftlicher Verlag Berlin
1
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Published in...
All
Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
63
Journal of promotion management : JPM
60
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
Journal of marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,652
USB Cologne (EcoSocSci)
11
EconStor
2
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1
Multimedia in der Marktforschung
Zou, Bo
-
1999
Persistent link: https://www.econbiz.de/10000679770
Saved in:
2
The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011951493
Saved in:
3
The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011793973
Saved in:
4
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
5
Digitale Signale im stationären Handel : das Anwendungs- und Wirkungspotenzial eines neuen POS-Mediums
Silberer, Günter
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10003988477
Saved in:
6
Beitrag von TV-Werbung auf den Kaufentscheidungsprozess am PoS : eine neuropsychologische Analyse
Scheier, Christian
;
Verir, Sunay
;
Isenbart, Jan
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
2
,
pp. 47-51
Persistent link: https://www.econbiz.de/10003690859
Saved in:
7
Die Attraktivität von Einkaufsstätten im Handel : eine Analyse aus verhaltenswissenschaftlicher Perspektive
Gruber, Elke
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002071259
Saved in:
8
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
9
Neuromarketing : die innovative Visualisierung von Emotionen
Traindl, Arndt
-
2007
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003489645
Saved in:
10
An overview of two Greek consumer behaviour research studies for grocery products
Bourlakis, Michael
- In:
The European retail digest : the authoritative guide to …
53
(
2007/08
),
pp. 35-39
Persistent link: https://www.econbiz.de/10003475576
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