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~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
12
Consumer behaviour
10
Konsumentenverhalten
10
Belgium
8
Belgien
7
Fernsehwerbung
7
Television advertising
7
Advertising
5
Computerspiel
5
Interactive media
5
Interaktive Medien
5
Product Placement
5
Product placement
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Video game
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Werbung
5
Children
4
Kinder
4
Social Web
4
Social web
4
Target group
4
Zielgruppe
4
Brand image
3
Brand management
3
Crisis management
3
Emotion
3
Jugendliche
3
Krisenmanagement
3
Markenführung
3
Markenimage
3
Media usage
3
Mediennutzung
3
Psychology of advertising
3
Werbepsychologie
3
Youth
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Behavioural targeting
2
Branchenentwicklung
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Crisis involvement
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Crisis response strategies
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Cross-cultural advertising
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English
12
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Cauberghe, Verolien
12
Pelsmacker, Patrick de
6
Hudders, Liselot
4
Kazakova, Snezhanka
2
Panic, Katarina
2
Adams, Leen
1
Cornelis, Erlinde
1
Faseur, Tine
1
Geuens, Maggie
1
Janssens, Wim
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Labyt, Christophe
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Pauw, Pieter de
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Thijs, Dieter
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Yu, Shubin
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
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Journal of advertising research
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
12
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1
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
2
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
3
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
4
The effectiveness of emotional and rational regulatory (in)congruent messages for a fair trade campaign
Cornelis, Erlinde
;
Adams, Leen
;
Cauberghe, Verolien
- In:
Breaking new ground in theory and practice
,
(pp. 109-120)
.
2011
Persistent link: https://www.econbiz.de/10009380028
Saved in:
5
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
6
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
7
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
8
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
9
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
10
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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