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The synergy in green persuasion, green celebrity endorsers in green advertising : a study of brand-endorser congruence effects in green advertising

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Persistent link: https://www.econbiz.de/10011408778

The effects of schema congruity on consumer response to celebrity advertising

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Celebrity endorsement in tourism : attention, emotional arousal and familiarity

Liu, Biqiang; Moyle, Brent; Kralj, Anna; Li, Yaoqi - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14

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Celebrity endorsements in destination marketing : a three country investigation

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Collective destination marketing in China : leveraging social media celebrity endorsement

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Celebrity endorsement influence on destination image

Marković, Ivana; Radosavljević, Gordana; … - In: Naše gospodarstvo : NG 68 (2022) 4, pp. 66-74

Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors. Tourists will form the image according to their own or others' experiences and...

Persistent link: https://www.econbiz.de/10014246621

Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...

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An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives

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Who should the spotlight be on? : the interactive effects of celebrity endorser type and destination personality

Zhou, Yan; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning; … - In: Tourism management : research, policies, practice 105 (2024), pp. 1-23

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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

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