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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Markenführung
17,031
Brand management
17,009
Markenimage
10,873
Brand image
10,658
Theorie
10,526
Theory
10,344
Beziehungsmarketing
9,612
Relationship marketing
9,601
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9,129
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8,034
Ältere Menschen
7,687
Elderly people
7,660
USA
7,238
United States
6,981
Deutschland
6,777
Germany
6,115
Kundenzufriedenheit
5,658
Customer satisfaction
5,657
Social Web
5,502
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5,496
Online-Handel
5,475
Online retailing
5,460
Altersgruppe
5,291
Online-Marketing
5,147
Age group
5,094
Internet marketing
5,090
Einzelhandel
4,426
Dienstleistungsqualität
4,424
Service quality
4,422
Retail trade
4,320
Advertising effects
4,069
Electronic Commerce
3,666
Marketingmanagement
3,627
Marketing management
3,587
Verbraucherverhalten
3,573
E-commerce
3,527
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3,480
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Gierl, Heribert
29
Pelsmacker, Patrick de
29
Esch, Franz-Rudolf
25
Dens, Nathalie
24
Septianto, Felix
21
Bauer, Hans H.
18
Huber, Frank
17
Diehl, Sandra
16
Muehling, Darrel D.
14
Pauwels, Koen
14
Dahlén, Micael
12
Matthes, Jörg
12
Rosengren, Sara
12
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Reijmersdal, Eva A. van
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Romaniuk, Jenni
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Roy, Subhadip
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Draganska, Michaela
8
Ghose, Anindya
8
Jang, Soocheong
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
150
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
138
International journal of advertising : the quarterly review of marketing communications
107
Journal of advertising research
80
Psychology & marketing
73
Journal of retailing and consumer services
71
Journal of promotion management : JPM
68
Journal of promotion management : innovations in planning and applied research
68
Journal of advertising : official publication of the American Academy of Advertising
67
International journal of internet marketing and advertising : IJIMA
55
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
32
Marketing : ZFP ; journal of research and management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
The journal of consumer marketing
30
SpringerLink / Bücher
29
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
20
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of marketing research
17
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Source
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ECONIS (ZBW)
4,096
USB Cologne (EcoSocSci)
17
EconStor
13
OLC EcoSci
2
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date (oldest first)
1
Impact of age on
brand
awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
2
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
3
The effects of uppercase vs. lowercase letters on consumers' perceptions and
brand
attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
4
Cute
brand
logo enhances favorable
brand
attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
5
Brand
logo and
brand
gender : examining the effects of natural logo designs and color on
brand
gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of
brand
image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
8
Framing and involvement effects on consumers'
brand
choice
Gamliel, Eyal
;
Herstein, Ram
;
Abrantes, José Luís
; …
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010198167
Saved in:
9
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
10
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
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