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~subject:"Werbewirkung"
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Werbewirkung
Großbritannien
93,090
United Kingdom
92,494
Marketing
31,465
Geschichte
19,079
History
18,094
Deutschland
14,514
USA
14,063
Germany
13,619
United States
13,258
Werbung
11,556
Advertising
11,361
Theorie
9,765
Theory
9,696
Frankreich
7,222
France
7,138
EU-Staaten
6,245
EU countries
6,237
Consumer behaviour
6,068
Konsumentenverhalten
5,826
Wirtschaftsgeschichte
5,399
Economic history
5,300
Schätzung
5,227
Estimation
5,217
Welt
4,267
World
4,253
Marketingmanagement
4,221
Vergleich
4,174
Comparison
4,160
Marketing management
4,008
Advertising effects
3,998
Japan
3,769
Italy
3,444
Italien
3,438
England
3,310
Geldpolitik
2,860
Kanada
2,824
Canada
2,794
Monetary policy
2,776
marketing
2,602
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Undetermined
1,813
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796
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Article
2,977
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1,078
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11
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2,810
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164
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Non-commercial literature
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127
Arbeitspapier
119
Hochschulschrift
98
Thesis
61
Collection of articles of several authors
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Sammelwerk
47
Aufsatzsammlung
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Lehrbuch
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19
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17
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13
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9
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Sammlung
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English
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German
227
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10
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2
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Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Gierl, Heribert
18
Diehl, Sandra
17
Rosengren, Sara
16
Dahlén, Micael
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Terlutter, Ralf
13
Mueller, Barbara
12
Wilson, Rick T.
12
Bellman, Steven
11
Dens, Nathalie
11
Esch, Franz-Rudolf
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Huber, Frank
8
Liaukonyte, Jura
8
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Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
10
Fachhochschule Reutlingen / European School of Business
4
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Erasmus Research Institute of Management
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
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Published in...
All
International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
117
Journal of marketing communications
117
Journal of advertising : official publication of the American Academy of Advertising
106
Journal of advertising research
103
Journal of promotion management : JPM
56
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
45
International journal of internet marketing and advertising : IJIMA
42
Journal of retailing and consumer services
38
European journal of marketing : EJM
37
Journal of current issues and research in advertising : JCIRA
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Health marketing quarterly
31
Journal of marketing research : JMR
26
Young consumers : insight and ideas for responsible marketers
26
Journal of advertising
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
SpringerLink / Bücher
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
The journal of consumer marketing
18
Journal of marketing research
17
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of business ethics : JOBE
15
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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Source
All
ECONIS (ZBW)
4,028
USB Cologne (EcoSocSci)
26
EconStor
10
USB Cologne (business full texts)
1
OLC EcoSci
1
Showing
1
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1
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
2
"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
3
Young British partisans' non-voters' processing of attack election
advertising
and the implications for
marketing
politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
Saved in:
4
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
5
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
6
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
7
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
8
Review of neuroscience in
marketing
: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
9
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
10
Millennial and generation Z digital
marketing
communication and
advertising
effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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