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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Thin and thicker slices : how advertising effectiveness depends on exposure duration
Elsen, Millie - 2012
Consumers are exposed to rising numbers of ads for which they have falling amounts of time. This poses a serious challenge for advertisers and ad agencies who want to engage consumers with their ads, create positive impressions and build memory for their ads and brands. The bulk of ads in...
Persistent link: https://www.econbiz.de/10009733184
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Combining marketing theory and path dependence : measuring and breaking the consumption Path
Siray, Sibel - 2016
Persistent link: https://www.econbiz.de/10011565628
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Die Wirkungen von Bonusprogrammnetzwerken auf das Cross-Buying-Verhalten
Funk, Thomas - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002956491
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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
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Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Jayasinghe, Laknath - In: Australasian marketing journal 23 (2015) 4, pp. 267-276
Persistent link: https://www.econbiz.de/10011419409
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Do customer profiles change over time? : an investigation of the succes of targeting consumers of Australia top 10 banks ; 2009 and 2011
Lees, Garvin; Winchester, Maxwell - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10010497790