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~subject:"Werbewirkung"
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Werbewirkung
Sponsorship
1,843
Sponsoring
1,773
Kommerzialisierung
1,450
Commercialization
1,446
Deutschland
565
Germany
547
Sports marketing
450
Sportmarketing
443
Sport
378
Sports
356
Consumer behaviour
332
Konsumentenverhalten
318
University research
288
Universitäre Forschung
288
Innovation
276
Forschungskooperation
267
Research collaboration
267
USA
249
Professional sports
246
Profisport
246
United States
241
Sportveranstaltung
226
Sport event
225
Fußball
221
Hochschule
220
Football
219
Technology transfer
219
Technologietransfer
216
Advertising effects
212
Higher education institution
210
Business start-up
202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
Brand image
172
Markenimage
167
Marketing management
162
Marketingmanagement
161
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Undetermined
91
Free
16
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Article
162
Book / Working Paper
51
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Article in journal
146
Aufsatz in Zeitschrift
146
Hochschulschrift
25
Thesis
19
Aufsatz im Buch
18
Book section
18
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
6
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6
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4
Sammelwerk
4
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3
Fallstudie
3
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2
Übersichtsarbeit
2
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1
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1
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1
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1
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1
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1
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English
160
German
53
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Marwitz, Christian
6
Woisetschläger, David
6
Boerman, Sophie C.
5
Breuer, Christoph
5
Mazodier, Marc
5
Nufer, Gerd
5
Carrillat, François A.
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Reijmersdal, Eva A. van
4
Rumpf, Christopher
4
Astous, Alain d'
3
Dudzik, Thade
3
Evans, Nathaniel J.
3
Gröppel-Klein, Andrea
3
Huh, Jisu
3
Leng, Ho Keat
3
Nitschke, Axel
3
Quester, Pascale
3
Alexandris, Kostas
2
Backhaus, Christof
2
Chandon, Jean-Louis
2
Chen, Li
2
Cianfrone, Beth A.
2
Dees, Windy
2
Deitz, George D.
2
Dreisbach, Jan
2
Feng, Yang
2
Flöter, Thomas
2
Grohs, Reinhard
2
Herrmann, Jean-Luc
2
Huber, Frank
2
Hudders, Liselot
2
Kacha, Mathieu
2
Koronios, Konstantinos
2
Kwak, Dae Hee
2
Lacey, Russell
2
McDaniel, Stephen R.
2
Neijens, Peter C.
2
Ntasis, Lazaros
2
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Technische Universität Braunschweig
2
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Fachhochschule Reutlingen / European School of Business
1
Springer Fachmedien Wiesbaden
1
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International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
11
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
SpringerLink / Bücher
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of promotion management : JPM
3
Sport management review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DUV / Wirtschaftswissenschaft
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch der Marktforschung
2
International journal of sport finance
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
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ECONIS (ZBW)
213
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1
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213
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1
Advertising on the edge : appeal effectiveness when advertising in extreme sports
Raggiotto, Francesco
;
Scarpi, Daniele
;
Moretti, Andrea
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10012260243
Saved in:
2
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
5
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
6
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to
sponsorship
-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
7
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
8
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
Saved in:
9
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
10
Advertisers and American broadcasting : from institutional
sponsorship
to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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