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~subject:"Werbewirkung"
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Werbewirkung
Customer services quality
365
Consumer behaviour
255
Brand awareness
247
Brand image
203
Brand management
194
Konsumentenverhalten
185
Markenimage
182
Markenführung
176
Customer satisfaction
159
brand awareness
138
Brand
110
Markenartikel
107
Relationship marketing
88
Beziehungsmarketing
81
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57
Brand loyalty
50
Brand equity
41
Brand Awareness
40
Kundenzufriedenheit
37
brand loyalty
37
Customer loyalty
36
Dienstleistungsqualität
36
Social Web
36
Social web
36
brand image
36
Brands
32
Internet marketing
30
Marketing management
28
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28
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27
Advertising effects
27
perceived quality
27
Banking
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India
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SERVQUAL
24
brand equity
24
purchase intention
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27
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Chan, Fanny Fong Yee
2
Lowe, Ben
2
Petrovici, Dan
2
Awan, Asif
1
Baca, Granit
1
Bindah, Eric
1
Boguszewicz-Kreft, Monika
1
Carpio, Carlos E.
1
Chi, Christina G.
1
Chi, Oscar Hengxuan
1
Cobbs, Joe
1
Collart, Alba J.
1
Deng, Demi
1
Ding, Qing Shan
1
Foroudi, Pantea
1
Gautam, Omvir
1
Geng, Shuang
1
Grgurić Čop, Nina
1
Gunnoo, Leenshya
1
Guragain, Prashant
1
Gursimranjit Singh
1
Hassan, Heba E.
1
Hoang Quynh My Phan
1
Hong, Cheng
1
Hur, Chung
1
Hwang, Jiyoung
1
Jaitly, Rahul Chander
1
Jang, Soocheong
1
Jelenc, Lara
1
Jensen, Jonathan A.
1
Katsumata, Sotaro
1
Khalid, Ifra
1
Kim, Heewon
1
Langaro, Daniela
1
Lawley, Meredith
1
Le Thi Tra My
1
Lin, Hongxia
1
Linh Giang Nguyen
1
Maninder Singh
1
Martinčević, Ivana
1
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Nepalese journal of finance : a publication of Uniglobe College
2
The journal of product & brand management
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of agricultural and applied economics
1
Journal of business economics and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of risk and financial management : JRFM
1
Management : journal of contemporary management issues
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
Naše gospodarstvo : NG
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
The journal of asset management
1
The journal of consumer marketing
1
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ECONIS (ZBW)
27
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1
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
2
Consumer response to point of purchase advertising for local brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
45
(
2013
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
Saved in:
3
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
4
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
5
Logo shape and color as drivers of change in brand evaluation and recognition
Torbarina, Matia
;
Grgurić Čop, Nina
;
Jelenc, Lara
- In:
Naše gospodarstvo : NG
67
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012584407
Saved in:
6
The mediating effect of perceived usefulness and brand attitude in relationship between consumer-brand metrics
Gursimranjit Singh
;
Maninder Singh
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10012887907
Saved in:
7
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
8
The differential impact of consumer's thinking styles on brand placement : a cross-cultural study
Hur, Chung
;
Hwang, Jiyoung
;
Yeo, Chankoo
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 300-311
Persistent link: https://www.econbiz.de/10012298795
Saved in:
9
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
10
Beyond brand exposure : measuring the sponsorship halo effect
Vance, Lenny
;
Raciti, Maria M.
;
Lawley, Meredith
- In:
Measuring business excellence : the journal of …
20
(
2016
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011688971
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