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~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Werbung
Konsumentenverhalten
51,647
Consumer behaviour
51,644
Relationship marketing
16,272
Beziehungsmarketing
16,268
Social web
12,039
Social Web
12,038
Markenführung
10,755
Brand management
10,731
Markenimage
8,276
Brand image
8,221
Online-Marketing
7,865
Internet marketing
7,819
Customer satisfaction
6,555
Kundenzufriedenheit
6,554
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5,798
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5,794
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5,228
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5,228
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4,937
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4,937
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4,369
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4,361
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4,353
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4,279
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4,077
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4,013
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3,775
Advertising effects
3,760
Einzelhandel
3,567
Retail trade
3,536
Viral marketing
3,267
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3,267
Marketingmanagement
3,214
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3,201
Deutschland
3,094
Emotion
3,063
Germany
3,018
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2,912
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2,683
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1,765
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238
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2,795
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100
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2,808
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194
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165
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160
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75
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75
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56
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52
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37
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26
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26
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18
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18
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15
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2,824
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66
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Septianto, Felix
18
Gierl, Heribert
15
Eisend, Martin
14
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
14
Yoon, Sukki
13
Choi, Yung Kyun
12
Dahlén, Micael
12
Dens, Nathalie
12
Wu, Linwan
12
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Rosengren, Sara
10
Rozendaal, Esther
10
Evans, Nathaniel J.
9
Torres, Ivonne M.
9
Campbell, Colin L.
8
Chan, Kara
8
Dwivedi, Yogesh Kumar
8
Fogel, Joshua
8
Lou, Chen
8
Quach, Sara
8
Reijmersdal, Eva A. van
8
Sahni, Navdeep S.
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Boerman, Sophie C.
7
Buijzen, Moniek
7
Carlson, Les
7
Keller, Kevin Lane
7
Kim, Jooyoung
7
King, Karen Whitehill
7
Sayedi, Amin
7
Smit, Edith G.
7
Stafford, Marla Royne
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Rick T.
7
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1
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1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Universität Bremen
1
Universität Hamburg
1
Universität Mannheim
1
epubli GmbH
1
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International journal of advertising : the review of marketing communications
157
Journal of business research : JBR
117
Journal of marketing communications
109
Journal of advertising research
96
International journal of advertising : the quarterly review of marketing communications
93
Journal of advertising
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of promotion management : innovations in planning and applied research
55
Journal of advertising : official publication of the American Academy of Advertising
53
Journal of promotion management : JPM
51
International journal of internet marketing and advertising : IJIMA
50
Journal of retailing and consumer services
45
Psychology & marketing
42
Management science : journal of the Institute for Operations Research and the Management Sciences
34
European journal of marketing : EJM
29
Journal of current issues and research in advertising : JCIRA
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Health marketing quarterly
25
Journal of current issues and research in advertising
24
Journal of historical research in marketing
24
Journal of marketing research : JMR
24
Marketing letters : a journal of research in marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of marketing
21
European journal of operational research : EJOR
20
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
18
Journal of business ethics : JOBE
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
18
Journal of global marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Young consumers : insight and ideas for responsible marketers
17
Journal of marketing research
16
International journal of industrial organization
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
European journal of marketing
13
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ECONIS (ZBW)
2,895
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1
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
2
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
5
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
6
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
7
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
10
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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