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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: Journal of marketing communications 15 (2009) 2/3, pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008648927
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Marketing communications strategies
Pilarczyk, Bogna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003677105
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From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara - In: Advertising in new formats and media : current research …, (pp. 3-18). 2016
Persistent link: https://www.econbiz.de/10011473385
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Planning and management of advertising and marketing
Baker, Stephen (ed.) - 2014
Persistent link: https://www.econbiz.de/10011515446
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A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George; Zarkada, Anna - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: The evolution of integrated marketing communications : …, (pp. 45-63). 2011
Persistent link: https://www.econbiz.de/10009232924
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Marketing strategiczny na rynku farmaceutycznym
Michalik, Małgorzata; Pilarczyk, Bogna; Mruk, Henryk - 2008 - wyd. 2
Persistent link: https://www.econbiz.de/10003750458
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Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred - 2014 - 3., vollständig überarbeitete Auflage
Cover; Zum Inhalt/Zum Autor; Titel; Vorwort; Inhaltsverzeichnis; Verzeichnis der Schaubilder; Verzeichnis der Inserts; Teil I: Bedeutung und Stellung der Kommunikationspolitik; A. Grundlagen der Kommunikationsforschung; 1 Begriffliche Grundlagen der Kommunikation; 2 Funktionen der...
Persistent link: https://www.econbiz.de/10013173903