Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Explaining advertising intensi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Belgien
64
Belgium
62
Advertising effects
58
Werbewirkung
58
Consumer behaviour
55
Konsumentenverhalten
55
Advertising
36
Nonprofit organization
27
Nonprofit-Organisation
27
Brand management
23
Markenführung
23
Theorie
20
Theory
19
Internet marketing
18
Online-Marketing
18
Brand image
17
Markenimage
16
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Agency theory
10
Prinzipal-Agent-Theorie
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Bank
9
Bibliometrics
9
Bibliometrie
9
Emotion
9
Automotive market
8
Children
8
Kfz-Markt
8
Kinder
8
Marketing
8
Nonprofit management
8
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
29
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
5
Book section
5
Arbeitspapier
2
Graue Literatur
2
Lehrbuch
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Bibliografie
1
Collection of articles of several authors
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
36
Dutch
1
Author
All
Pelsmacker, Patrick de
36
Dens, Nathalie
14
Geuens, Maggie
4
Jegers, Marc
4
Moons, Ingrid
4
Daems, Kristien
3
Bušljeta Banks, Ivana
2
De Keyzer, Freya
2
Goos, Peter
2
Rajabi, Mahdi
2
Van den Bergh, Joeri
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Avramova, Yana R.
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cornelis, Erlinde
1
De Meulenaer, Sarah
1
De Pelsmacker, Patrick
1
Diehl, Sandra
1
Eisend, Martin
1
Hofman, A.
1
Janssens, Wim
1
Martens, David
1
Neijens, Peter
1
Neijens, Peter C.
1
Oates, Caroline
1
Okazaki, Shintaro
1
Panic, Katarina
1
Pham, Michel T.
1
Proost, J.
1
Puttemans, Bianca
1
Terlutter, Ralf
1
Verberckmoes, Shana
1
Weverbergh, Marcel
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
- In:
Revue d'économie industrielle
(
1992
),
pp. 42-52
Persistent link: https://www.econbiz.de/10001139533
Saved in:
2
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
3
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
4
Independent characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
31
(
1991
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10001139385
Saved in:
5
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
6
The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
7
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
8
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
9
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
10
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
