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Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis

Adefulu, Adesoga; Scheers, Louise van - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 3, pp. 24-34

Persistent link: https://www.econbiz.de/10011513060

Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market

Sodiq, Bamgbose Olalekan - In: Journal of economics and management research 9 (2020), pp. 86-101

Persistent link: https://www.econbiz.de/10012664934

Advert exposure on consumer purchase decisions : an empirical study on MTN Nigeria

Deborah, Aka; Nelson, Okorie; Joseph, Kehinde - In: Inventi impact: retailing & consumer services (2016) 1, pp. 51-59

Persistent link: https://www.econbiz.de/10011575872

Advert exposure on consumer purchase decisions : an empirical study on MTN Nigeria

Deborah, Aka; Nelson, Okorie; Joseph, Kehinde - In: Journal of accounting and auditing : research & … (2015), pp. 1-9

Persistent link: https://www.econbiz.de/10011594991

Islamic advertising in Nigeria : an assessment

Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10011777830

Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience

Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206

Persistent link: https://www.econbiz.de/10011958049

Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria

Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117

Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying...

Persistent link: https://www.econbiz.de/10013325880

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718

Persistent link: https://www.econbiz.de/10010375803

Impact of TV advertisement on the "response process" of the private service holders of Bangladesh

Hoque, Md. Anamul; Ahmed, SK Kamal; Fouji, Mahmudul Hasan - In: Business and Economic Research : BER 3 (2013) 1, pp. 427-441

Persistent link: https://www.econbiz.de/10009786139

Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30

Persistent link: https://www.econbiz.de/10010497783

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