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Effects of channel, timing, and bundling on destination advertising response
Stienmetz, Jason L.; Fesenmaier, Daniel R. - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 1, pp. 97-104
Persistent link: https://www.econbiz.de/10010360849
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Trip budget and destination advertising response
Choe, Yeongbae; Stienmetz, Jason L.; Fesenmaier, Daniel R. - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 6, pp. 713-722
Persistent link: https://www.econbiz.de/10010246909
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Evaluating destination advertising
Stienmetz, Jason L.; Maxcy, Joel G.; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
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Prior experience and destination advertising response
Choe, Yeongbae; Stienmetz, Jason L.; Fesenmaier, Daniel R. - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 3, pp. 351-359
Persistent link: https://www.econbiz.de/10010406841
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Travel distance and response to destination advertising
Choe, Yeongbae; Stienmetz, Jason L.; Fesenmaier, Daniel R. - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 4, pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
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Nonresponse bias in tourism advertising studies : further analyses
Choe, Yeongbae; Fesenmaier, Daniel R. - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 2/3, pp. 293-298
Persistent link: https://www.econbiz.de/10011492758
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Measuring destination marketing : comparing four models of advertising conversion
Choe, Yeongbae; Stienmetz, Jason L.; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 56 (2017) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10011637068