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Strategisches Marketing : ein...
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Werbung
Marketingmanagement
16,949
Marketing management
16,363
Marketing
3,499
Consumer behaviour
2,705
Konsumentenverhalten
2,698
Theorie
2,513
Theory
2,510
Deutschland
1,918
Relationship marketing
1,897
Beziehungsmarketing
1,889
Germany
1,846
Automotive market
1,688
Kfz-Markt
1,687
USA
1,595
United States
1,551
Brand management
1,380
Markenführung
1,372
Online-Marketing
1,141
Strategisches Management
1,136
Internet marketing
1,103
Unternehmenserfolg
1,032
Firm performance
1,027
Strategic management
889
Innovation
875
SME
764
KMU
763
Internationales Marketing
761
International marketing
745
Marktforschung
738
Kfz-Industrie
667
Automotive industry
666
Social Web
665
Social web
665
Market research
629
Markenimage
623
Brand image
619
Advertising
610
Marketing theory
564
Marketingtheorie
554
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54
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Article
349
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307
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3
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288
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57
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57
Graue Literatur
48
Non-commercial literature
48
Collection of articles of several authors
39
Sammelwerk
39
Lehrbuch
34
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30
Hochschulschrift
27
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24
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19
Arbeitspapier
17
Konferenzschrift
17
Working Paper
17
Bibliografie enthalten
13
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13
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12
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9
Fallstudie
9
Bibliografie
6
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6
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6
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6
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6
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4
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4
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4
Wörterbuch
4
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3
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3
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3
Ratgeber
3
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3
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3
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3
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2
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2
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English
513
German
139
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4
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2
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1
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Bruhn, Manfred
19
Kaiser, Harry M.
16
Pepels, Werner
10
Esch, Franz-Rudolf
9
Percy, Larry
7
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Laurie, Sally
4
Lloyd, Jenny
4
Mortimer, Kathleen
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
Elliott, Richard
3
Engel, James F.
3
Ewing, Michael
3
Forker, Olan D.
3
Fuchs, Wolfgang
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
Landwehr, Rainer
3
Lee, Janghyuk
3
Lenz, John E.
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Shimp, Terence A.
3
Steffenhagen, Hartwig
3
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Institution
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American Marketing Association
4
Springer Fachmedien Wiesbaden
4
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Axel Springer AG
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
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Published in...
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Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of advertising research
9
European journal of marketing : EJM
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
SpringerLink / Bücher
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
International journal of industrial organization
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Research
3
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Source
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ECONIS (ZBW)
643
USB Cologne (EcoSocSci)
14
EconStor
2
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1
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
2
Märkte / PKW
Hamburg : Springer, Marketing-Anzeigen
-
Nachgewiesen 1985 - 2007
Persistent link: https://www.econbiz.de/10000618325
Saved in:
3
Price, quality and advertising competition : an econometric investigation of the U.K. car market
Cowling, Keith
;
Cubbin, John
-
1970
Persistent link: https://www.econbiz.de/10000666913
Saved in:
4
BranchenBericht / PKW
Axel Springer AG
-
[Berlin] : Springer
-
2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003794620
Saved in:
5
Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995 - 2002)
Requena Silvente, Francisco
;
Walker, James
- In:
Journal of economics & business
59
(
2007
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003441158
Saved in:
6
A quantitative analysis of new car sales and advertising in Greece
Donatos, George S.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 311-317
Persistent link: https://www.econbiz.de/10001104640
Saved in:
7
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
8
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
9
Wettbewerb und Werbung
Röper, Burkhardt
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013280902
Saved in:
10
Vom "Ervolkswagen" zum Designer-Schmuckstück : Automobilwerbung in Publikumszeitschriften; (1952-1994)
Vaillant, Kristina
-
1995
Persistent link: https://www.econbiz.de/10013287638
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