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Werbung
Strategisches Management
27
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Aaker, David A.
12
Myers, John Graham
3
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2
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1
Bruzzone, Donald E.
1
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Consumerism : search for the consumer interest
1
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ECONIS (ZBW)
7
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1
The social and economic effects of advertising
Aaker, David A.
- In:
Consumerism : search for the consumer interest
,
(pp. 174-193)
.
1978
Persistent link: https://www.econbiz.de/10003461509
Saved in:
2
ADMOD : an advertising decision model
Aaker, David A.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10001784401
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3
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
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4
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
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5
Advertising management
Aaker, David A.
;
Myers, John G.
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000736288
Saved in:
6
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
7
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
8
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
9
Advertising management
Aaker, David A.
;
Batra, Rajeev
;
Myers, John Graham
-
1992
-
4. ed.
Persistent link: https://www.econbiz.de/10004127850
Saved in:
10
Advertising management : practical perspectives
Aaker, David A.
;
Myers, John Graham
-
1975
Persistent link: https://www.econbiz.de/10004039821
Saved in:
1
2
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