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Theories for marketing systems...
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Subject
All
Werbung
Marketing
31,465
Marktforschung
12,325
Market research
6,602
Distribution channel
4,907
Vertriebsweg
4,904
Theorie
4,634
Theory
4,606
Marketingmanagement
4,388
Marketing management
4,138
Consumer behaviour
4,115
Konsumentenverhalten
3,995
Deutschland
3,926
Germany
3,141
marketing
2,602
USA
2,055
United States
1,827
Relationship marketing
1,732
Beziehungsmarketing
1,706
Einzelhandel
1,421
Management
1,363
Strategisches Management
1,302
Retail trade
1,252
Electronic Commerce
1,230
Vereinigte Staaten
1,171
Agribusiness
1,105
Marketingtheorie
1,050
Marketing theory
1,035
Brand management
1,024
Markenführung
1,016
Online-Marketing
1,011
Internet marketing
1,001
E-commerce
990
Innovation
956
Advertising
919
Internet
909
Absatz
859
Economics
849
Online-Handel
793
Online retailing
790
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Undetermined
220
Free
85
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Book / Working Paper
729
Article
415
Journal
23
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Article in journal
318
Aufsatz in Zeitschrift
318
Graue Literatur
64
Non-commercial literature
64
Collection of articles of several authors
62
Sammelwerk
62
Aufsatz im Buch
51
Book section
51
Konferenzschrift
45
Aufsatzsammlung
40
Working Paper
36
Arbeitspapier
34
Hochschulschrift
33
Conference proceedings
21
Lehrbuch
18
Thesis
18
Ratgeber
15
Wörterbuch
15
Textbook
14
Guidebook
13
Case study
12
Fallstudie
12
Nachschlagewerk
12
Reference book
12
Bibliografie
8
Handbook
7
Handbuch
7
Conference paper
6
Dissertation u.a. Prüfungsschriften
6
Fallstudiensammlung
6
Festschrift
6
Konferenzbeitrag
6
Bibliografie enthalten
5
Bibliography included
5
Article
4
Bibliographie
4
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4
Dictionary (multilingual)
4
Enzyklopädie
4
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4
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English
795
German
263
Undetermined
106
Russian
9
French
3
Polish
2
Afrikaans
1
Croatian
1
Hungarian
1
Italian
1
Norwegian
1
Spanish
1
Swedish
1
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1
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Author
All
Pepels, Werner
12
Koschnick, Wolfgang J.
10
Bruhn, Manfred
9
Karray, Salma
8
Wheeler, Alina
8
Zaccour, Georges
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Rapp, Stan
7
Eisend, Martin
6
Martín Herrán, Guiomar
6
Baker, Michael John
5
Boenigk, Michael
5
Hackley, Christopher E.
5
Jørgensen, Steffen
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
Belch, George E.
4
Bünte, Claudia
4
Carlton, Dennis W.
4
Chevalier, Judith A.
4
Jugenheimer, Donald W.
4
Kreicbergs, Toms
4
Leeflang, Peter
4
Pei, Zhi
4
Sigué, Simon Pierre
4
Wang, Jing
4
Xie, Jinxing
4
Yan, Ruiliang
4
Ščeulovs, Deniss
4
Alozie, Emmanuel C.
3
Baker, Stephen
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
Breyer-Mayländer, Thomas
3
Britt, Steuart Henderson
3
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Institution
All
American Marketing Association
8
Springer Fachmedien Wiesbaden
6
Advertising Research Foundation
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel Springer Verlag, Marketing Anzeigen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
American Management Association
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
British Market Research Bureau, ltd
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Bundesverband der Deutschen Industrie
1
C. E. S. P.
1
Centro de Estudios Financieros <Madrid u.a.>
1
Committee on Advertising
1
Copenhagen Symposium <1, 1989>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschen Komitee der AIESEC e. V.
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Division of Research, Graduate School of Business Administration, Harvard University
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Published in...
All
SpringerLink / Bücher
15
Journal of historical research in marketing
14
Journal of business research : JBR
11
Journal of marketing research : JMR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
International journal of internet marketing and advertising : IJIMA
8
Journal of advertising research
8
European journal of operational research : EJOR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International game theory review
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of islamic marketing and branding
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing
4
Marketing theory
4
Prentice-Hall international series in management
4
Research
4
BAW-Texte / Reihe Public Relations
3
European Advertising Academy
3
Europäische Kulturen in der Wirtschaftskommunikation
3
IMA journal of management mathematics
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of market research
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of customer behaviour
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Know-how to use
3
Lehrbuch
3
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Source
All
ECONIS (ZBW)
933
USB Cologne (EcoSocSci)
211
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Marketing
management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1973
-
3. ed
Persistent link: https://www.econbiz.de/10002306971
Saved in:
2
Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A.
(
contributor
)
-
1964
Persistent link: https://www.econbiz.de/10000508791
Saved in:
3
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
4
Marketing
, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
5
Marketing
industrial goods
Dening, James
-
1968
Persistent link: https://www.econbiz.de/10000674793
Saved in:
6
Basic problems in
marketing
management
Greif, Edwin Charles
-
1967
Persistent link: https://www.econbiz.de/10000566754
Saved in:
7
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
8
Executive action in
marketing
Oxenfeldt, Alfred Richard
-
1966
Persistent link: https://www.econbiz.de/10002613583
Saved in:
9
Marketing
for managers
Webster, Frederick E.
-
1974
Persistent link: https://www.econbiz.de/10013467502
Saved in:
10
Marketing
-Management mit Multimedia : neue Medien, neue Märkte, neue Chancen
Wamser, Christoph
(
ed.
);
Fink, Dietmar
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000620087
Saved in:
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