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Werbung
Markenartikel
9,229
Brand
7,883
Verbraucher
5,489
Brand management
5,194
Markenführung
5,194
Konsumentenverhalten
4,896
Consumer behaviour
4,883
Markenimage
3,318
Brand image
3,279
Beziehungsmarketing
1,324
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1,323
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1,236
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1,176
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1,160
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1,145
Vereinigte Staaten
928
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719
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709
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616
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602
Marketingmanagement
574
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565
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535
Social web
535
Handelsmarke
534
Marketing
532
Werbewirkung
527
Advertising effects
515
Store brand
512
Einzelhandel
510
Brand loyalty
493
Online-Marketing
450
Internet marketing
443
Markentreue
443
Luxury goods
429
Luxusgüter
429
Retail trade
427
Markenpolitik
411
Verbraucherverhalten
411
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English
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German
83
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Wheeler, Alina
8
Domizlaff, Hans
6
Gierl, Heribert
5
Keller, Kevin Lane
5
Ko, Eunju
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Dahlén, Micael
4
Hayes, Jameson L.
4
O'Guinn, Thomas C.
4
Rosengren, Sara
4
Röper, Burkhardt
4
Semenik, Richard J.
4
Wang, Jing
4
Chioveanu, Ioana
3
Du, Rex Yuxing
3
Hackley, Christopher E.
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
Kind, Hans Jarle
3
King, Karen Whitehill
3
Nilssen, Tore
3
Romaniuk, Jenni
3
Schlichthorst, Marisa
3
Septianto, Felix
3
Srinivasan, Shuba
3
Wilbur, Kenneth C.
3
Amrouche, Nawel
2
Anand, Bharat N.
2
Andreae, Clemens-August
2
Ang, Lawrence
2
Batey, Mark
2
Bauer, Brittney C.
2
Becker, Helmut
2
Berninghaus, Siegfried
2
Bernritter, Stefan F.
2
Blume, Otto
2
Broadbent, Tim
2
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Marketing Association
1
American association of Advertising Agencies
1
Axel Springer Verlag
1
Campus Verlag
1
CentERdata
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Consortium
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
Kommission der Europäischen Gemeinschaften
1
Rand Europe
1
Sophia University
1
Springer Fachmedien Wiesbaden
1
Study on the consumer judgment of advertising
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
University of California at Berkeley
1
Wageningen Universiteit en Researchcentrum
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Published in...
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Journal of advertising research
20
Journal of business research : JBR
17
Journal of advertising
16
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
Journal of retailing and consumer services
5
European journal of operational research : EJOR
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
The journal of brand management : an international journal
4
Advertising theory
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Markenartikel : das Magazin für Markenführung
3
Report / Marketing Science Institute
3
The journal of business : B
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Europäische Hochschulschriften / 5
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International's series in marketing
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of international consumer marketing
2
Journal of wine economics
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Markenartikel heute : Marke, Markt und Marketing
2
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Source
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ECONIS (ZBW)
509
USB Cologne (EcoSocSci)
48
EconStor
2
ArchiDok
2
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1
Behavioral and management science in marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
2
Personality research in marketing : a bibliography
Twedt, Dik Warren
(
ed.
)
-
1977
Persistent link: https://www.econbiz.de/10000050848
Saved in:
3
Comparative advertising, inoculation theory, and the prevention of attitude change among brand loyal consumers
Abramson, Joseph
-
1978
Persistent link: https://www.econbiz.de/10000054899
Saved in:
4
Readings : marketing and society
Gist, Ronald R.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10003238300
Saved in:
5
Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.
;
Bush, Alan J
;
Davis, Robert A.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
Saved in:
6
Consumer reactions to direct brand comparisons in advertisements
Golden, Linda Lorraine
-
1975
Persistent link: https://www.econbiz.de/10002462653
Saved in:
7
Advertising doesen't manipulate consumers
Achenbaum, Alvin A.
- In:
Journal of advertising research
12
(
1972
)
2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001819413
Saved in:
8
Marketing models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
Saved in:
9
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
10
I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob
-
2008
Persistent link: https://www.econbiz.de/10004921608
Saved in:
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