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Issues in marketing
Karp, Robert E. - 1974
Persistent link: https://www.econbiz.de/10000328343
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Mathematical models in marketing
Murdick, Robert G. - 1971
Persistent link: https://www.econbiz.de/10000572010
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Empirical foundations of marketing : research findings in the behavioral and management sciences
Alexis, Marcus (contributor);  … - 1969
Persistent link: https://www.econbiz.de/10000575945
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Marketing models : quantitative applications
Day, Ralph L. (ed.); Parsons, Leonard J. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000576737
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The Great writings in marketing : selected readings together with the authors' own retrospective commentaries
Thompson, Howard Arthur (contributor) - 1976
Persistent link: https://www.econbiz.de/10001471020
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The management of promotion : consumer behavior and demand stimulation
Brink, Edward L.; Kelly, William T. - 1963
Persistent link: https://www.econbiz.de/10001948562
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300
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Marketing for managers
Webster, Frederick E. - 1974
Persistent link: https://www.econbiz.de/10013467502
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Consumer behavior in theory and in action
Britt, Steuart H. (ed.); Lubawski, L. (contributor) - 1970
Persistent link: https://www.econbiz.de/10013490245