The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain...

E-mail advertising is rapidly progressing among businesses due to advancement of technology, but customers blur using e-mail advertisement. The study examined the students' attitude towards clicking on email advertisements in Rajarata University of Sri Lanka. Literature noted that users did not...