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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Issues in marketing
Karp, Robert E. - 1974
Persistent link: https://www.econbiz.de/10000328343
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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Mathematical models in marketing
Murdick, Robert G. - 1971
Persistent link: https://www.econbiz.de/10000572010
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300
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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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Empirical foundations of marketing : research findings in the behavioral and management sciences
Alexis, Marcus (contributor);  … - 1969
Persistent link: https://www.econbiz.de/10000575945
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Marketing models : quantitative applications
Day, Ralph L. (ed.); Parsons, Leonard J. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000576737
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Marketing for managers
Webster, Frederick E. - 1974
Persistent link: https://www.econbiz.de/10013467502
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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann; Kucher, Eckhard - 1987
Persistent link: https://www.econbiz.de/10000730030