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Gender portrayals and the gend...
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Eisend, Martin
21
Gierl, Heribert
19
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19
Septianto, Felix
19
Yoon, Sukki
17
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16
Dahlén, Micael
15
Diehl, Sandra
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Yoon, Hye Jin
14
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13
Chan, Kara
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
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11
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11
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11
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10
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10
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10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Chintagunta, Pradeep K.
8
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8
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Advertising Research Foundation
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European Advertising Academy
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IGI Global
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Peter Lang GmbH
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Anheuser-Busch, Inc.
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Association of National Advertisers
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Avrim Lazar and Associates
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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1
New Mexico State Highway Commission
1
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International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
113
Journal of marketing communications
111
Journal of advertising : official publication of the American Academy of Advertising
105
Journal of advertising research
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Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
35
Journal of retailing and consumer services
35
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of advertising
28
Young consumers : insight and ideas for responsible marketers
26
Journal of current issues and research in advertising
24
Journal of marketing research : JMR
24
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of international consumer marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
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Journal of marketing
21
Asia Pacific journal of marketing and logistics
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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Quantitative marketing and economics : QME
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SpringerLink / Bücher
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The journal of consumer marketing
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International journal of consumer studies
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Journal of business ethics : JOBE
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International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
21
EconStor
3
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
A longitudinal content analysis of
gender
portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
2
Character portrayal : examining
gender
roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
3
You eat "like a girl" :
gender
differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
4
Gender
stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up
Khalil, Ali
;
Dhanesh, Ganga S.
- In:
Business horizons
63
(
2020
)
5
,
pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
Saved in:
5
A longitudinal analysis of the changing roles of
gender
in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
6
What do adolescent girls learn about
gender
roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
7
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
8
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
9
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
10
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
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