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Market structure, advertising polica and inter-market deifferences in advertising intensity
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Warwick research in industrial and business studies
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Market structure, advertising polica and inter-market deifferences in advertising intensity
Cable, John
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1972
Persistent link: https://www.econbiz.de/10000667039
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Market structure, advertising policy and intermarket differences in advertising intensity
Cable, John
- In:
Market structure, advertising polica and inter-market …
,
(pp. 105-124)
.
1972
Persistent link: https://www.econbiz.de/10003507452
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Advertising and economic behaviour
Cowling, Keith
;
Cable, John
;
Kelly, Michael
; …
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1975
Persistent link: https://www.econbiz.de/10000042218
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