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7
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6
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6
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6
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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10
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4
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4
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3
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2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Axel-Springer-Verlag
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Ekonomiska forskningsinstitutet <Stockholm>
1
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1
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1
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1
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1
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1
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1
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1
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1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
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Journal of marketing communications
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
RWI Datenbeschreibung
10
[RWI Projektberichte]
10
International journal of internet marketing and advertising : IJIMA
9
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
SpringerLink / Bücher
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
European research studies
5
Journal of marketing
5
Journal of marketing research : JMR
5
The marketing review
5
Australasian marketing journal
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Advances in advertising research
3
Corporate communications : an international journal
3
Economics and business review
3
European Advertising Academy
3
European journal of operational research : EJOR
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ECONIS (ZBW)
825
USB Cologne (EcoSocSci)
71
USB Cologne (business full texts)
4
EconStor
2
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1
New approaches for innovative business in the era of
internet
marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
2
Advertising and promotion on the
internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
3
Strategic affiliate marketing
Goldschmidt, Simon
;
Junghagen, Sven
;
Harris, Uri
-
2003
Persistent link: https://www.econbiz.de/10001779040
Saved in:
4
Web Promotion : professionelle Werbung im
Internet
Bürlimann, Martin
-
2004
-
3. Aufl., aktualisiert und. erw.
Persistent link: https://www.econbiz.de/10001851216
Saved in:
5
Internet
media planning : an optimization model
Lee, Janghyuk
;
Kerbache, Laoucine
-
2004
Persistent link: https://www.econbiz.de/10002604163
Saved in:
6
Integrated marketing communications measurement and evaluation
Ewing, Michael
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
Saved in:
7
Jacobian cluster mutation across advertising and
internet
-based market communication
Bugge, Markus M.
- In:
Tijdschrift voor economische en sociale geografie : TESG
102
(
2011
)
5
,
pp. 515-531
Persistent link: https://www.econbiz.de/10009423413
Saved in:
8
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
9
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
10
Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
;
Tribby, MaryEllen
-
2009
Persistent link: https://www.econbiz.de/10003734218
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