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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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Knowledge generation in marketing
Leeflang, Peter; Peluso, Alessandro M. - In: Quantitative marketing and marketing management : …, (pp. 149-170). 2012
Persistent link: https://www.econbiz.de/10009621122
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Search engine advertising effectiveness in a multimedia campaign
Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432857
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Predicting advertising expenditures using intention surveys
Alsem, Karel Jan - In: International journal of forecasting 10 (1994) 2, pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812