//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing Intelligent Systems...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Theorie
11,472
Theory
11,282
Relationship marketing
9,481
Beziehungsmarketing
9,453
Brand management
7,568
Markenführung
7,526
Brand image
6,717
Markenimage
6,676
Data Mining
5,886
Data mining
5,816
Fuzzy sets
5,790
Customer satisfaction
5,781
Online-Handel
5,761
Online retailing
5,750
Fuzzy-Set-Theorie
5,701
Kundenzufriedenheit
5,621
Social Web
5,168
Social web
5,166
USA
4,996
United States
4,749
Online-Marketing
4,681
Internet marketing
4,670
Service quality
4,553
Dienstleistungsqualität
4,509
Brand
4,313
Markenartikel
4,304
Einzelhandel
4,241
Retail trade
4,198
Deutschland
4,185
Germany
3,903
Electronic Commerce
3,897
E-commerce
3,778
Werbewirkung
3,638
Advertising effects
3,600
Verbraucherverhalten
3,588
Experiment
3,432
Emotion
3,268
Advertising
3,038
more ...
less ...
Online availability
All
Undetermined
1,433
Free
551
Type of publication
All
Article
2,206
Book / Working Paper
738
Journal
14
Type of publication (narrower categories)
All
Article in journal
2,117
Aufsatz in Zeitschrift
2,117
Graue Literatur
129
Non-commercial literature
129
Working Paper
107
Arbeitspapier
102
Aufsatz im Buch
83
Book section
83
Hochschulschrift
62
Collection of articles of several authors
43
Sammelwerk
43
Thesis
42
Konferenzschrift
27
Aufsatzsammlung
24
Conference paper
15
Konferenzbeitrag
15
Bibliografie enthalten
11
Bibliography included
11
Conference proceedings
11
Lehrbuch
9
Textbook
8
Case study
7
Fallstudie
7
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Reprint
4
Bibliografie
3
Dissertation u.a. Prüfungsschriften
3
Guidebook
3
Ratgeber
3
Festschrift
2
Bibliographie
1
Doctoral Thesis
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Mikroform
1
more ...
less ...
Language
All
English
2,831
German
117
Undetermined
10
Russian
3
French
2
Arabic
1
Bulgarian
1
Norwegian
1
Polish
1
Portuguese
1
Swedish
1
more ...
less ...
Author
All
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
more ...
less ...
Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,915
USB Cologne (EcoSocSci)
37
EconStor
6
Showing
1
-
10
of
2,958
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
2
Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Saved in:
3
Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Nalluri, Venkateswarlu
;
Mayopu, Richard G.
;
Chen, Long-Sheng
- In:
Journal of modelling in management
19
(
2024
)
1
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014486290
Saved in:
4
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
5
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
6
Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg
(
contributor
);
Allenby, Greg M.
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003896260
Saved in:
7
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
Saved in:
8
Planning and management of advertising and marketing
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515446
Saved in:
9
Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver
-
1997
Persistent link: https://www.econbiz.de/10000971978
Saved in:
10
Brand machines, sensory media and calculative culture
Brodmerkel, Sven
;
Carah, Nicholas
-
2016
Persistent link: https://www.econbiz.de/10011573396
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->