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Werbung
Markenartikel
9,315
Brand
8,276
Brand management
5,641
Markenführung
5,637
Konsumentenverhalten
4,600
Consumer behaviour
4,596
Business-to-business marketing
3,581
Markenimage
3,528
B-to-B-Marketing
3,523
Brand image
3,499
Relationship marketing
2,088
Beziehungsmarketing
2,078
Lieferantenmanagement
1,694
Supplier relationship management
1,694
Theorie
1,116
Theory
1,108
Deutschland
1,043
Marketingmanagement
984
Marketing management
965
Germany
795
Social Web
729
Social web
729
USA
642
Online-Marketing
640
Internet marketing
629
United States
621
Marketing
617
Business-to-Business-Marketing
580
Werbewirkung
567
Advertising effects
557
Handelsmarke
543
Electronic Commerce
526
Store brand
523
Brand loyalty
506
E-commerce
467
Markentreue
453
Customer satisfaction
442
Luxury goods
441
Luxusgüter
441
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Undetermined
181
Free
61
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Article
294
Book / Working Paper
183
Journal
2
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Article in journal
258
Aufsatz in Zeitschrift
258
Graue Literatur
26
Non-commercial literature
26
Aufsatz im Buch
22
Book section
22
Hochschulschrift
18
Arbeitspapier
17
Working Paper
17
Thesis
13
Case study
7
Fallstudie
7
Aufsatzsammlung
6
Ratgeber
5
Dissertation u.a. Prüfungsschriften
4
Guidebook
4
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3
Lehrbuch
3
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3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
2
Sammelwerk
2
Sammlung
2
Bildband
1
Company information
1
Conference proceedings
1
Doctoral Thesis
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
Glossar enthalten
1
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1
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1
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1
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Language
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English
392
German
67
Undetermined
21
Author
All
Wheeler, Alina
8
Domizlaff, Hans
6
Durante, Ruben
6
Keller, Kevin Lane
5
Knight, Brian G.
5
Ko, Eunju
5
La Ferrara, Eliana
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Della Vigna, Stefano
4
Gierl, Heribert
4
O'Guinn, Thomas C.
4
Rosengren, Sara
4
Semenik, Richard J.
4
Wang, Jing
4
Brown, Brian P.
3
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Hackley, Christopher E.
3
Hayes, Jameson L.
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Romaniuk, Jenni
3
Röper, Burkhardt
3
Schlichthorst, Marisa
3
Srinivasan, Shuba
3
Swani, Kunal
3
Wilbur, Kenneth C.
3
Amrouche, Nawel
2
Andreae, Clemens-August
2
Arli, Denni
2
Bauer, Brittney C.
2
Bernritter, Stefan F.
2
Blume, Otto
2
Broadbent, Tim
2
Chae, Heeju
2
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Institution
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Axel Springer Verlag
1
BDW, Deutscher Kommunikationsverband
1
Campus Verlag
1
Committee on Advertising
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
National Bureau of Economic Research
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Published in...
All
Journal of business research : JBR
19
Journal of advertising research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising
12
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
8
Journal of promotion management : JPM
7
Journal of retailing and consumer services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
Psychology & marketing
5
The journal of brand management : an international journal
5
European journal of operational research : EJOR
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : innovations in planning and applied research
4
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Discussion paper / Centre for Economic Policy Research
2
Europäische Hochschulschriften / 5
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Markenartikel : das Magazin für Markenführung
2
Markenartikel heute : Marke, Markt und Marketing
2
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Source
All
ECONIS (ZBW)
444
USB Cologne (EcoSocSci)
34
EconStor
1
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1
National
brand
's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
2
Advertising management and the business publishing industry : marketing notes and cases
Greco, Albert N.
-
1991
Persistent link: https://www.econbiz.de/10000327989
Saved in:
3
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
4
Klassische Werbung als Instrument der B-to-B-Markenführung : hier herrscht Lexware
Reins, Armin
;
Claßen, Veronika
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 505-515)
.
2010
Persistent link: https://www.econbiz.de/10003910011
Saved in:
5
Relevanz der neuen Werbeformen für die B-to-B-Markenkommunikation
Stendel, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 561-574)
.
2010
Persistent link: https://www.econbiz.de/10003910026
Saved in:
6
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
7
Market-based lobbying : evidence from advertising spending in Italy
Della Vigna, Stefano
;
Durante, Ruben
;
Knight, Brian G.
; …
- In:
American economic journal : a journal of the American …
8
(
2016
)
1
,
pp. 224-256
Persistent link: https://www.econbiz.de/10011421923
Saved in:
8
Profit-sharing between an open-source firm and application developers : maximizing profits from applications and in-application advertisements
Fukawa, Nobuyuki
;
Zhang, Yanzhi
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 111-120
Persistent link: https://www.econbiz.de/10011345763
Saved in:
9
Market-based lobbying : evidence from advertising spending in Italy
Della Vigna, Stefano
;
Durante, Ruben
;
Knight, Brian G.
; …
-
2014
Persistent link: https://www.econbiz.de/10010341239
Saved in:
10
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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