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Werbung
Advertising
24
Advertising effects
15
Werbewirkung
15
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
10
Online-Marketing
10
USA
8
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8
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7
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7
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6
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Öffentlichkeitsarbeit
6
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5
Direktmarketing
5
Viral marketing
5
Virales Marketing
5
Communication
3
Comparison
3
Kommunikation
3
Mobile Marketing
3
Mobile marketing
3
OTC pharmaceuticals
3
Rezeptfreies Arzneimittel
3
Sponsoring
3
Sponsorship
3
Vergleich
3
Website
3
Adolescents
2
Bibliometrics
2
Bibliometrie
2
Children
2
Cognition
2
Computational advertising
2
Corporate disclosure
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1
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English
24
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Huh, Jisu
20
Shin, Wonsun
5
DeLorme, Denise E.
4
Reid, Leonard N.
4
An, Soontae
2
Faber, Ronald J.
2
Kim, Hyejin
2
Lu, Xinyu
2
Srivastava, Jaideep
2
Abdollahi, Maral
1
Cho, Soyoen
1
Dahlén, Micael
1
Darmawan, Ida
1
Das, Debarati
1
Eisend, Martin
1
Gross, Michelle
1
Helberger, Natali
1
Ho, Benjamin
1
Kee, Kalya M.
1
Kim, Eunah
1
Laczniak, Russell N.
1
Lueck, Jennifer
1
Lwin, May O.
1
Malthouse, Edward C.
1
Milne, George
1
Nelson, Michelle R.
1
Pang, Augustine
1
Rath, Bhavtosh
1
Rosengren, Sara
1
Russell, Cristel Antonia
1
Rust, Roland T.
1
Stewart, David W.
1
Strycharz, Joanna
1
Sundaram, Hari
1
Suzuki-Lambrecht, Yoshikazu
1
Xu, Hao
1
Yee, Andrew Z. H.
1
Youn, Seounmi
1
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Journal of advertising
7
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Advertising theory
1
Designing and communicating experience
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
24
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1
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
2
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
3
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
4
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
5
Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
Saved in:
6
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
7
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
8
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
9
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
10
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
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