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~subject:"Werbung"
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Negative Kommunikationseffekte...
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Subject
All
Werbung
Unternehmen
35,602
Deutschland
11,106
Enterprise
9,129
Germany
8,251
Werbewirkung
8,027
Advertising effects
7,800
Marketing
6,817
Theorie
6,683
Theory
6,586
Konsumentenverhalten
6,195
Consumer behaviour
6,191
Sport
5,692
Sports
4,805
Advertising
4,282
Management
3,816
USA
3,413
Online-Marketing
3,071
Internet marketing
2,950
Marketingmanagement
2,845
United States
2,785
Strategisches Management
2,652
Brand management
2,515
Markenführung
2,514
Sportveranstaltung
2,503
Sport event
2,432
Marketing management
2,387
Organisation
2,255
Profisport
2,213
Professional sports
2,209
Electronic Commerce
2,142
Beziehungsmarketing
1,980
Relationship marketing
1,965
Aufsatzsammlung
1,933
Sponsorship
1,844
Sponsoring
1,835
Welt
1,740
World
1,718
Markenimage
1,641
Markenpolitik
1,626
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Online availability
All
Undetermined
1,800
Free
766
Type of publication
All
Article
2,863
Book / Working Paper
2,047
Journal
27
Type of publication (narrower categories)
All
Article in journal
2,702
Aufsatz in Zeitschrift
2,702
Graue Literatur
174
Non-commercial literature
174
Hochschulschrift
171
Aufsatz im Buch
149
Book section
149
Working Paper
114
Arbeitspapier
112
Thesis
102
Collection of articles of several authors
88
Sammelwerk
88
Lehrbuch
64
Aufsatzsammlung
63
Textbook
51
Konferenzschrift
49
Dissertation u.a. Prüfungsschriften
44
Bibliografie enthalten
41
Bibliography included
41
Bibliographie
21
Wörterbuch
20
Conference paper
19
Konferenzbeitrag
19
Case study
15
Fallstudie
15
Conference proceedings
14
Handbook
13
Handbuch
13
Ratgeber
13
Guidebook
11
Reprint
8
Einführung
7
Enzyklopädie
7
Nachschlagewerk
7
Reference book
7
Beispielsammlung
6
Collection of articles written by one author
6
Mehrbändiges Werk
6
Multi-volume publication
6
Sammlung
6
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Language
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English
4,142
German
722
Undetermined
59
French
13
Swedish
3
Italian
2
Dutch
2
Multiple languages
1
Polish
1
Russian
1
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Author
All
Bruhn, Manfred
20
Eisend, Martin
20
Pelsmacker, Patrick de
19
Gierl, Heribert
18
Septianto, Felix
18
Esch, Franz-Rudolf
17
Dahlén, Micael
16
Diehl, Sandra
16
Rosengren, Sara
16
Kaiser, Harry M.
14
Pepels, Werner
14
Schweiger, Günter
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Kloss, Ingomar
12
Mueller, Barbara
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Sahni, Navdeep S.
12
Dens, Nathalie
11
Schrattenecker, Gertraud
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Bellman, Steven
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Nickel, Volker
10
Okazaki, Shintaro
10
Sayedi, Amin
10
Weinberger, Marc G.
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
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Institution
All
Springer Fachmedien Wiesbaden
24
National Bureau of Economic Research
10
IP Deutschland GmbH <Köln>
6
Zentralausschuss der Werbewirtschaft
4
Zentralverband der Deutschen Werbewirtschaft
4
Advertising Research Foundation
3
Uni-Taschenbücher GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Deutsche Werbewissenschaftliche Gesellschaft
2
Duncker & Humblot
2
European Advertising Academy
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
ICORIA <14., 2015, London>
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
Agfa-Aktiengesellschaft
1
American Academy of Advertising
1
Anheuser-Busch, Inc.
1
Art Directors Club <New York, N.Y.>
1
Association of National Advertisers
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
Avrim Lazar and Associates
1
BDW, Deutscher Kommunikationsverband
1
Bayerische Akademie für Werbung und Marketing
1
Berliner Kommunikations-Forum
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Centre de Droit et d'Economie du Sport
1
DWK <2, 2003, München>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Ernährung / Sektion Baden-Württemberg
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
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Published in...
All
International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
125
Journal of business research : JBR
113
Journal of marketing communications
111
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
97
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
45
Psychology & marketing
42
SpringerLink / Bücher
38
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
35
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of global marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Research
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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Source
All
ECONIS (ZBW)
4,339
USB Cologne (EcoSocSci)
589
EconStor
4
OLC EcoSci
3
USB Cologne (business full texts)
1
RePEc
1
Showing
1
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1
Wirkungen der Sportwerbung : eine verhaltenswissenschaftliche Analyse
Deimel, Klaus
-
1992
Persistent link: https://www.econbiz.de/10000336451
Saved in:
2
Sponsoring
und Werbung im
Sport
: eine Longitudinalstudie zur Sportsponsoringwirkung am Beispiel des koreanischen Elektronik-Konzerns Samsung
Park, Hyun-Jong
-
1995
Persistent link: https://www.econbiz.de/10000564021
Saved in:
3
Sportsponsoring
als Marketing-Konzept : am Beispiel der Motorsportwerbung einer Unternehmensgruppe
Dinkel, Michael
-
1996
Persistent link: https://www.econbiz.de/10000573160
Saved in:
4
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
5
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
6
Sport
- und Kultursponsoring
Hermanns, Arnold
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10000083590
Saved in:
7
Sponsorship
and advertising in
sport
: a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
8
Werbung und
Sponsoring
in der Schule
Mackert, Hildegard
(
revision
)
-
2006
Persistent link: https://www.econbiz.de/10013436833
Saved in:
9
Event-related advertising and the special case of
sponsorship
-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
10
Introduction : a synopsis of the advances in
sport
advertising and
sponsorship
effectiveness research
Cianfrone, Beth A.
;
Dees, Windy
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 233-237
Persistent link: https://www.econbiz.de/10011503632
Saved in:
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