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Werbung
Ratgeber
4,429
Rhetorik
671
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559
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351
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305
Unternehmensgründung
266
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245
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McQuarrie, Edward F.
4
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Journal of advertising : official publication of the American Academy of Advertising
2
Application of gaming in new media marketing
1
BAW-Texte / Reihe Public Relations
1
Challenges in an age of dis-engagement
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Econ-Taschenbuch
1
European journal of marketing : EJM
1
Heyne-Bücher / 22
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
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USB Cologne (EcoSocSci)
39
ECONIS (ZBW)
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Kauf mich! : visuelle
Rhetorik
in der Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
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2
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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3
Symbiotic postures of commercial advertising and street art
Borghini, Stefania
;
Visconti, Luca Massimiliano
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 113-126
Persistent link: https://www.econbiz.de/10008665412
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4
Metaphor in advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
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5
Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Santulli, Francesca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 371-389)
.
2011
Persistent link: https://www.econbiz.de/10009011222
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6
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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7
How investors became consumers
McQuarrie, Edward F.
;
Statman, Meir
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
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8
A reinquiry into the influence of simple and complex tropes in the advertising context
Stella, Jason R.
;
Adam, Stewart
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10003735486
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9
Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris
- In:
Marketing theory
15
(
2015
)
1
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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10
Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
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