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Werbung
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27
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25
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21
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11
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8
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Jørgensen, Steffen
12
Zaccour, Georges
7
Dockner, Engelbert J.
2
Gromova, Ekaterina
1
Kort, Peter M.
1
Sigué, Simon Pierre
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Journal of economic dynamics & control
4
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2
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2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
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ECONIS (ZBW)
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1
A survey of some differential games in advertising
Jørgensen, Steffen
- In:
Journal of economic dynamics & control
4
(
1982
)
4
,
pp. 341-369
Persistent link: https://www.econbiz.de/10003166883
Saved in:
2
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
3
Defensive, offensive, and generic advertising in a Lanchester model with market growth
Jørgensen, Steffen
;
Sigué, Simon Pierre
- In:
Dynamic games and applications : DGA
5
(
2015
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10011547264
Saved in:
4
Sustaining cooperation in a differential game of advertising goodwill accumulation
Jørgensen, Steffen
;
Gromova, Ekaterina
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 294-303
Persistent link: https://www.econbiz.de/10011503305
Saved in:
5
Optimal pricing and advertising policies for an entertainment event
Jørgensen, Steffen
;
Kort, Peter M.
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
33
(
2009
)
3
,
pp. 583-596
Persistent link: https://www.econbiz.de/10003817942
Saved in:
6
Channel coordination over time : incentive equilibria and credibility
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
27
(
2003
)
5
,
pp. 801-822
Persistent link: https://www.econbiz.de/10001719692
Saved in:
7
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J.
- In:
Management science : journal of the Institute for …
34
(
1988
)
1
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001057292
Saved in:
8
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
9
Strategic rivalry for market share : a contest theory approach to dynamic advertising competition
Dockner, Engelbert J.
;
Jørgensen, Steffen
- In:
Dynamic games and applications : DGA
8
(
2018
)
3
,
pp. 468-489
Persistent link: https://www.econbiz.de/10012101134
Saved in:
10
Optimal pricing and advertising policies for a one-time entertainment event
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
100
(
2019
),
pp. 395-416
Persistent link: https://www.econbiz.de/10012130992
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