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The discourse of advertising
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Werbung
Advertising
11,258
Marketing
6,869
Deutschland
5,378
Consumer behaviour
4,861
Konsumentenverhalten
4,762
Theorie
4,490
Theory
4,443
Germany
4,291
Werbewirkung
4,146
Language
4,096
Sprache
4,076
Advertising effects
4,029
Marketingmanagement
2,718
Online-Marketing
2,662
Internet marketing
2,567
Marketing management
2,276
Brand management
1,885
Markenführung
1,866
Electronic Commerce
1,864
USA
1,748
Beziehungsmarketing
1,653
Relationship marketing
1,643
Unternehmen
1,622
Verbraucherverhalten
1,609
Markenpolitik
1,586
Kundenmanagement
1,484
United States
1,441
Text
1,424
advertising
1,400
Diskurstheorie
1,394
Discourse theory
1,391
Internet
1,383
Englisch
1,326
Social Web
1,264
Social web
1,264
Kommunikation
1,251
Marktforschung
1,215
Strategisches Management
1,186
Öffentlichkeitsarbeit
1,170
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1,849
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121
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1
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215
Sammelwerk
215
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202
Konferenzschrift
128
Aufsatzsammlung
125
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
96
Bibliografie enthalten
71
Bibliography included
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Case study
50
Conference paper
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Fallstudie
50
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48
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43
Ratgeber
36
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32
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30
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28
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28
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27
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23
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23
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21
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English
9,346
German
1,763
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47
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10
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9
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7
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5
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5
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4
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4
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3
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2
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
26
Kind, Hans Jarle
26
Nickel, Volker
26
Pflaum, Dieter
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Schweiger, Günter
21
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Prasad, Ashutosh
17
Rossiter, John R.
17
Dave, Dhaval
16
Hackley, Christopher E.
16
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Institution
All
National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
15
Axel-Springer-Verlag
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
American Marketing Association
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
BDW, Deutscher Kommunikationsverband
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
International Association of Business Communicators
3
Peter Lang GmbH
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
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Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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Source
All
ECONIS (ZBW)
10,197
USB Cologne (EcoSocSci)
1,242
USB Cologne (business full texts)
26
EconStor
20
ArchiDok
6
BASE
1
RePEc
1
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1
Marketing identities through
language
: English and global imagery in French
advertising
Martin, Elizabeth
-
2006
Persistent link: https://www.econbiz.de/10004858471
Saved in:
2
Text und Bild in der Werbung : Bedingungen, Wirkungen und Anwendungen bei Anzeigen und Plakaten
Schierl, Thomas
-
2001
Persistent link: https://www.econbiz.de/10012820407
Saved in:
3
Werbewörterbuch : Deutsch-
Englisch
,
Englisch
-Deutsch : German-English, English-German
Koschnick, Wolfgang J.
-
2000
Persistent link: https://www.econbiz.de/10001549834
Saved in:
4
Language
, media and economy in virtual and real life : new perspectives
Cotticelli-Kurras, Paola
(
ed.
);
Rizza, Alfredo
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011812692
Saved in:
5
Advertising
language
: a pragmatic approach to advertisements in Britain and Japan
Tanaka, Keiko
-
1994
-
1. publ.
Persistent link: https://www.econbiz.de/10000416526
Saved in:
6
Advertising
White, Roderick
-
4. ed.
Persistent link: https://www.econbiz.de/10004593943
Saved in:
7
Foreign languages in
advertising
: linguistic and marketing perspectives
Hornikx, Jos
;
Meurs, Frank van
-
2020
Persistent link: https://www.econbiz.de/10012167397
Saved in:
8
Kommunikation und Sprache in der Wirtschaftswerbung : ein Studienbuch
Eichler, Wolfgang
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014005954
Saved in:
9
Kauf mich! : visuelle Rhetorik in der Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
Saved in:
10
Erfolgreiche Werbung im interkulturellen Vergleich : eine Analyse deutsch- und französischsprachiger Werbung
Gau, Daniela
-
2007
Persistent link: https://www.econbiz.de/10003403760
Saved in:
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