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Patterns of Arabic taste and popular culture : a social reading of Arabic commercials

Dakroury, Aliaa - In: Advertising in developing and emerging countries : the …, (pp. 57-68). 2011

Persistent link: https://www.econbiz.de/10009262001

Luxury brands pursuing lifestyle positioning : effects on willingness to pay

Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303

Persistent link: https://www.econbiz.de/10012060072

Perceived influential aspects of TV advertising

Kumar, Ajay; Sharma, Ruchi - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 192-210

Persistent link: https://www.econbiz.de/10012161051

Use of lifestyle segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising

Zaheer, Nauman; Kline, Mihael - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 213-229

Persistent link: https://www.econbiz.de/10011994904

Values, lifestyles, and psychographics

Kahle, Lynn R. (contributor) - 1997

Persistent link: https://www.econbiz.de/10004347392

Konsumglück : die Ware Erlösung

Grasskamp, Walter - Orig.-Ausg.

Persistent link: https://www.econbiz.de/10004740599

Konsum der Werbung : zur Produktion und Rezeption von Sinn in der kommerziellen Kultur

Hellmann, Kai-Uwe (contributor) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004819191

Modernity, beauty and the Swedish "way of life" : lifestyle marketing in Stomatol toothpaste advertisements : 1910-1940

O'Hagan, Lauren Alex - In: Journal of historical research in marketing 14 (2022) 4, pp. 424-452

Persistent link: https://www.econbiz.de/10013454223

The Effect of Advertising, Comformity, and Lifestyle on The Consumption Behavior of Students Faculty of Economics Jakarta State University

Usman, Osly; Herdianty, Fadhila Alya - 2022

This study aims to determine and analyze the effect of advertising, conformity, and lifestyle on the consumptive behavior of students at the Faculty of Economics, University of Jakarta. Objects and subjects are students of the Faculty of Economics, Accounting, Management, and Economics and...

Persistent link: https://www.econbiz.de/10013296938

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

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