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Cutting edge commercials : how...
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Werbung
Television advertising
804
Fernsehwerbung
790
Werbewirkung
369
Advertising effects
366
Consumer behaviour
154
Konsumentenverhalten
154
Advertising
143
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141
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137
Internet marketing
105
Online-Marketing
105
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97
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97
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88
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86
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86
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84
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84
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81
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78
Kinder
77
Deutschland
70
Germany
68
Brand management
50
Hörfunkwerbung
50
Markenführung
50
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50
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48
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46
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46
Television industry
45
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
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Bellman, Steven
5
Kind, Hans Jarle
5
Wilbur, Kenneth C.
5
Nilssen, Tore
4
Schmidtke, Richard
4
Varan, Duane
4
Guitart, Ivan A.
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Sørgard, Lars
3
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2
Anderson, Simon P.
2
Bakir, Aysen
2
Bijmolt, Tammo H. A.
2
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2
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2
Dens, Nathalie
2
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2
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2
Hervet, Guillaume
2
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2
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2
Klapper, Daniel
2
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2
Rask, Amy
2
Reinartz, Werner J.
2
Robinson, Jennifer A.
2
Schweidel, David A.
2
Shapiro, Jesse M.
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2
Waiguny, Martin
2
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2
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2
Yurukoglu, Ali
2
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1
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing communications
6
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
CESifo working papers
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
International journal of consumer studies
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Advertising in a multimedia age
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
CESifo Working Paper Series
1
CIBR research papers
1
Challenges in an age of dis-engagement
1
DICE discussion paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Economic modelling
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Food policy : economics planning and politics of food and agriculture
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Göteborgsstudier i journalistik och masskommunikation
1
Handbook on the economics of the media
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ECONIS (ZBW)
147
USB Cologne (EcoSocSci)
1
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1
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
2
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
3
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
4
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
5
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
6
Television advertisements as cultural symbols : a cross-cultural semiotic analysis of a European and a Japanese baby napkin advertisement
Koivisto, Jussi V.
-
1997
Persistent link: https://www.econbiz.de/10000628756
Saved in:
7
Advertising in radio and television broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
8
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
9
Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie
-
2008
Persistent link: https://www.econbiz.de/10003650364
Saved in:
10
Scheduling advertising slots for television
Brusco, M. J.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
10
,
pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
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