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Werbung
Marketing
31,465
Evaluation
13,142
Bewertung
11,832
Marktforschung
6,964
Market research
6,614
Theorie
5,621
Theory
5,591
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4,828
Germany
4,225
Marketingmanagement
3,996
Marketing management
3,773
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3,576
Konsumentenverhalten
3,410
USA
2,728
marketing
2,602
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2,436
evaluation
2,289
Management
1,523
Relationship marketing
1,343
Strategisches Management
1,322
Beziehungsmarketing
1,313
Agribusiness
1,139
Innovation
1,114
Welt
1,107
World
1,098
Marketing theory
1,022
Marketingtheorie
1,019
Brand management
976
Markenführung
966
Economics
934
Online-Marketing
891
Internet marketing
883
Unternehmen
882
Advertising
843
Erfolg
831
Wirkungsanalyse
817
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777
Internet
772
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762
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8
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7
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7
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7
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6
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6
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6
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6
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5
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5
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4
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4
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9
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1
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Pepels, Werner
12
Koschnick, Wolfgang J.
10
Bruhn, Manfred
9
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Rapp, Stan
7
Eisend, Martin
6
Baker, Michael John
5
Boenigk, Michael
5
Hackley, Christopher E.
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
Belch, George E.
4
Bünte, Claudia
4
Jugenheimer, Donald W.
4
Kreicbergs, Toms
4
Leeflang, Peter
4
Wang, Jing
4
Ščeulovs, Deniss
4
Alozie, Emmanuel C.
3
Baker, Stephen
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
Breyer-Mayländer, Thomas
3
Broadbent, Simon
3
Cong, Lin William
3
Crawford, Robert
3
Diehl, Sandra
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Hofe, Klaus G.
3
Kath, Joachim
3
Kelley, Larry D.
3
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American Marketing Association
7
Springer Fachmedien Wiesbaden
6
Advertising Research Foundation
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
Arbeitsgemeinschaft Rundfunkwerbung / Media-Marketing
1
Axel Springer Verlag
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
British Market Research Bureau, ltd
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
Copenhagen Symposium <1, 1989>
1
Delta-Marketingforschung-GmbH <Konstanz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
ESOMAR
1
Economist Conference Unit <London>
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
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SpringerLink / Bücher
15
Journal of historical research in marketing
14
Esomar congress
9
International journal of internet marketing and advertising : IJIMA
8
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Springer eBook Collection
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Journal of advertising research
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
European journal of operational research : EJOR
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of islamic marketing and branding
4
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing theory
4
Research
4
Absatzwirtschaft
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
BAW-Texte / Reihe Public Relations
3
EMNID-Arbeitstagung für Verbraucher-, Verkaufs- und Werbeforschung
3
European Advertising Academy
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of market research
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Kleiner Almanach der Marktforschung
3
Know-how to use
3
Lehrbuch
3
Markenbrand
3
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
3
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Source
All
ECONIS (ZBW)
811
USB Cologne (EcoSocSci)
213
USB Cologne (business full texts)
9
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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Showing
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1
Get noticed : how to boost your small business profile in 30 days or less
Gardner, Paula
-
2005
Persistent link: https://www.econbiz.de/10004925345
Saved in:
2
Prove it before you promote it : how to take the guesswork out of
marketing
Cuno, Steve
-
2008
Persistent link: https://www.econbiz.de/10004927156
Saved in:
3
Case histories of successful advertising : problems, solutions, results
2008
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10004927407
Saved in:
4
Copywriting : successful writing for design, advertising and
marketing
Shaw, Mark
-
2009
Persistent link: https://www.econbiz.de/10004930903
Saved in:
5
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
6
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
7
Perspectives in management,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
8
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
9
Marketing
revealed : challenging the myths
Burgers, Willem
-
2008
Persistent link: https://www.econbiz.de/10003508554
Saved in:
10
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
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