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Werbung
Konsumentenverhalten
78,794
Consumer behaviour
78,787
Theorie
8,748
Theory
8,746
Relationship marketing
8,725
Beziehungsmarketing
8,720
Brand management
7,340
Markenführung
7,332
Markenimage
6,529
Brand image
6,521
Online retailing
5,388
Online-Handel
5,386
Customer satisfaction
5,372
Kundenzufriedenheit
5,366
Social Web
4,568
Social web
4,568
USA
4,447
United States
4,392
Online-Marketing
4,337
Internet marketing
4,328
Service quality
4,254
Dienstleistungsqualität
4,252
Brand
4,207
Markenartikel
4,164
Einzelhandel
4,031
Retail trade
3,997
Deutschland
3,550
Werbewirkung
3,517
Advertising effects
3,508
Germany
3,477
Electronic Commerce
3,446
E-commerce
3,389
Experiment
3,284
Emotion
3,136
Advertising
2,844
Private consumption
2,814
Privater Konsum
2,813
Preismanagement
2,715
Pricing strategy
2,714
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Online availability
All
Undetermined
1,386
Free
533
Type of publication
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Article
2,163
Book / Working Paper
659
Journal
13
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All
Article in journal
2,075
Aufsatz in Zeitschrift
2,075
Graue Literatur
126
Non-commercial literature
126
Arbeitspapier
101
Working Paper
101
Aufsatz im Buch
82
Book section
82
Hochschulschrift
53
Thesis
39
Collection of articles of several authors
38
Sammelwerk
38
Konferenzschrift
22
Aufsatzsammlung
20
Conference paper
14
Konferenzbeitrag
14
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Market information
6
Marktinformation
6
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Reprint
4
Bibliografie
3
Bibliographie
2
Festschrift
2
Guidebook
2
Ratgeber
2
Fallstudiensammlung
1
Glossar enthalten
1
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1
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1
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1
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1
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English
2,745
German
92
Russian
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
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Septianto, Felix
19
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Institution
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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Published in...
All
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
97
Journal of marketing communications
93
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
12
Young consumers : insight and ideas for responsible marketers
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Marketing intelligence & planning
11
Quantitative marketing and economics : QME
11
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Source
All
ECONIS (ZBW)
2,832
USB Cologne (EcoSocSci)
3
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1
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
2
Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
3
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
4
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
5
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
6
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
7
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
8
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
9
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
10
Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev
;
Malik, Garima
- In:
Global journal of business management : GJBM
10
(
2016
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
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