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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of need for cognitio...
Zia, Anjum; Raza, Syed Hassan; Iftikhar, Moneeba - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 569-593
Persistent link: https://www.econbiz.de/10012258672
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OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko - In: Health marketing quarterly 37 (2020) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
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How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine; Middleton, Philippa; Makrides, Maria; … - In: Journal of advertising research 64 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
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The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen; Guiot, Denis - In: Journal of organizational change management 36 (2023) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat - In: International journal of advertising : the review of … 43 (2024) 1, pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
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Fake discounts drive real revenues in retail
Ngwe, Donald - 2018
Persistent link: https://www.econbiz.de/10011931556
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321