Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition. Currently unknown are the boundary conditions for long-term advertising benefits, the route through which advertising effects materialize, and the role of competitive...

While most managers today acknowledge the importance of featuring diverse racial identities in their marketing communications, empirical research that shows how improving such representation may affect consumer behavior is lacking. To fill this gap, we use face recognition and race...

While advertising is a crucial marketing component, publicly listed companies possess considerable latitude in disclosing their advertising spending in financial statements. This research shows that firms opting to voluntarily disclose advertising spending differ systematically from those that...