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Werbung
Marketing management
22
Consumer behaviour
21
Konsumentenverhalten
21
Marketingmanagement
21
Brand management
19
Markenführung
18
Relationship marketing
13
Beziehungsmarketing
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United States
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Advertising planning
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Marketing theory
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Schultz, Don E.
9
Kerr, Gayle
4
Kitchen, Philip J.
2
Barnes, Beth E.
1
Beede, Park
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Brown, William P.
1
Lings, Ian
1
Martin, Dennis
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McColl, Rod
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Journal of advertising : official publication of the American Academy of Advertising
2
Advertising theory
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
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1
Essentials of advertising strategy
Schultz, Don E.
;
Tannenbaum, Stanley I.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000769842
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2
Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
Saved in:
3
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
4
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
5
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
6
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
7
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
Saved in:
8
The future of advertising or whatever we're going to call it
Schultz, Don E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 276-285
Persistent link: https://www.econbiz.de/10011591595
Saved in:
9
Strategic brand communication campaigns
Schultz, Don E.
;
Barnes, Beth E.
-
1999
-
5. ed
Persistent link: https://www.econbiz.de/10004735311
Saved in:
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