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Werbung
Advertising
18
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Ford, John B.
17
Merchant, Altaf
5
Jain, Varsha
3
Berry, Christopher
2
Burton, Scot
2
Kees, Jeremy
2
LaTour, Michael S.
2
Sheehan, Kim Bartel
2
Bezbaruah, Subhalakshmi
1
Campbell, Colin L.
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Ford, John
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Journal of advertising research
8
Journal of business research : JBR
4
Journal of advertising : official publication of the American Academy of Advertising
3
American business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
3
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
4
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
5
What do we know about celebrity endorsement in advertising?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
Saved in:
6
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
7
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
8
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
9
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
10
AI advertising : an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
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