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Werbung
Online-Marketing
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6,909
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6,869
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5,822
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5,815
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2,121
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2,111
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2,063
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2,060
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1,949
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1,947
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1,803
Viral marketing
1,761
Virales Marketing
1,759
Markenführung
1,642
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1,641
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1,629
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1,220
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1,218
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10
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10
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Special Libraries Association
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1
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1
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International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of business research : JBR
41
Journal of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
31
Journal of advertising research
26
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
13
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Information systems research : ISR
11
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
European journal of marketing : EJM
9
CESifo working papers
8
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
Operations research
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
SpringerLink / Bücher
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
Electronic commerce research and applications
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ECONIS (ZBW)
1,791
USB Cologne (EcoSocSci)
7
EconStor
2
OLC EcoSci
1
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1
Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
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2
Mobile advertising : supercharge your brand in the exploding wireless market
Sharma, Chetan
;
Herzog, Joe
;
Melfi, Victor
-
2008
Persistent link: https://www.econbiz.de/10003603616
Saved in:
3
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
4
E-business solutions in the mobile advertisement
Loho-Noya, Meiga
;
Wei, June
;
Jones, Charlotte A.
- In:
International journal of business and systems research
5
(
2011
)
5
,
pp. 475-493
Persistent link: https://www.econbiz.de/10009376023
Saved in:
5
Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh
;
Nguyen, Bao-Tran Ho
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
Saved in:
6
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
7
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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8
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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9
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
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10
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
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