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Werbung
Advertising
11,325
Ökonometrisches Modell
4,373
Werbewirkung
3,857
Advertising effects
3,808
Consumer behaviour
3,172
Konsumentenverhalten
3,061
Econometric model
3,044
Theorie
2,738
Theory
2,701
Internet marketing
1,861
Online-Marketing
1,849
advertising
1,405
USA
1,316
United States
1,212
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1,191
Deutschland
986
Marketing
926
Brand management
807
Markenführung
783
Germany
758
Marketingmanagement
725
Marketing management
715
households
707
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638
Estimation
597
Social Web
595
Social web
595
econometric models
553
Pricing strategy
504
Preismanagement
503
Brand image
483
Markenimage
482
Households
462
Markenartikel
445
Ökonometrie
417
Welt
391
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386
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374
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362
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9,265
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1,704
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Kind, Hans Jarle
26
Pflaum, Dieter
26
Rosengren, Sara
26
Saffer, Henry
26
Nickel, Volker
25
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Schweiger, Günter
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Kloss, Ingomar
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
14
Axel-Springer-Verlag
10
European Society for Opinion and Marketing Research
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
6
Zentralverband der Deutschen Werbewirtschaft
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
BDW, Deutscher Kommunikationsverband
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
International Association of Business Communicators
3
Peter Lang GmbH
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
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International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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Source
All
ECONIS (ZBW)
10,238
USB Cologne (EcoSocSci)
1,057
USB Cologne (business full texts)
26
EconStor
20
ArchiDok
6
BASE
1
RePEc
1
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Showing
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn
-
2006
Persistent link: https://www.econbiz.de/10004272064
Saved in:
3
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
4
United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike
-
2003
Persistent link: https://www.econbiz.de/10004727775
Saved in:
5
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
6
Strategic
advertising
campaigns
Schultz, Don E.
;
Barnes, Beth E.
-
1999
-
5. ed
Persistent link: https://www.econbiz.de/10004735311
Saved in:
7
Advertising
and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10004803200
Saved in:
8
A branded world : adventures in public relations and the creation of superbrands
Levine, Michael
-
2003
Persistent link: https://www.econbiz.de/10004780975
Saved in:
9
The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S.
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004846106
Saved in:
10
Gimme! : the human nature of successful marketing
Hallward, John
-
2007
Persistent link: https://www.econbiz.de/10004879545
Saved in:
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