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Product-flyer location and type of product categories in retailing
Woo, Hongjoo; Chung, Angie; Richey, Robert Glenn <Jr.>; … - In: Journal of business research : JBR 138 (2022), pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
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Implications of product substitutability in a distribution channel
Zheng, Quan; Hu, Honggang; Pan, Xiajun Amy - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1636-1653
Persistent link: https://www.econbiz.de/10014328188
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When Advertising meets Assortment Planning : Joint Advertising and Assortment Optimization under Multinomial Logit Model
Wang, Chenhao; Wang, Yao; Tang, Shaojie - 2022
Although assortment optimization has been extensively studied, not much is known about how it is affected by advertising. In this paper, we address this gap by considering a novel joint advertising and assortment optimization problem. To capture the effect of advertising in the context of...
Persistent link: https://www.econbiz.de/10014087595
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Consumers' advertising media use : a cross-cultural study
Tesfom, Goitom; Lutz, Clemens - In: Services marketing quarterly 43 (2022) 1, pp. 32-47
Persistent link: https://www.econbiz.de/10012801854
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Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
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The customer journey when purchasing a new mobile phone : testing a dual mediation model
Chen, Jengchung Victor; Kyaw, Phyo Linn Nicholas; Ross, … - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 2, pp. 116-132
Persistent link: https://www.econbiz.de/10003784105
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Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary; Dambal, Anirudha - In: International journal of information technology and … 9 (2010) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
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Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.; Kokkinaki, Flora; Giaglis, George M. - In: Electronic commerce research and applications 13 (2014) 6, pp. 423-430
Persistent link: https://www.econbiz.de/10011349112