//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A backward glance of who and w...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
50
Konsumentenverhalten
47
Advertising
42
USA
34
United States
34
Advertising effects
21
Werbewirkung
21
Canada
18
Kanada
18
Beziehungsmarketing
16
Relationship marketing
16
Brand management
15
Markenführung
15
Marketing
15
Hotel industry
14
Hotellerie
14
Customer satisfaction
13
Marketing management
13
Marketingmanagement
13
Emotion
12
Kundenzufriedenheit
12
Bibliometrics
11
Bibliometrie
11
Gender
11
Theorie
11
Theory
11
International marketing
10
Nonprofit organization
10
Nonprofit-Organisation
10
Service quality
10
Services marketing
10
Shopping center
10
Australia
9
Australien
9
China
9
Creativity
9
Dienstleistungsqualität
9
Einkaufszentrum
9
Internet marketing
9
more ...
less ...
Online availability
All
Undetermined
22
Free
1
Type of publication
All
Article
35
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
2
Book section
2
Language
All
English
36
Author
All
Ford, John B.
18
West, Douglas C.
9
LaTour, Michael S.
6
Merchant, Altaf
5
Jain, Varsha
3
Magnini, Vincent P.
3
Berry, Christopher
2
Burton, Scot
2
Kees, Jeremy
2
Reichert, Tom
2
Sheehan, Kim Bartel
2
Adkins, Mark
1
Alishah, Elnaz Jalilipour
1
Bernritter, Stefan F.
1
Bezbaruah, Subhalakshmi
1
Borel, Laurence
1
Bui, M̃y
1
Campbell, Colin L.
1
Caruana, Albert
1
Cheung, Wah-leung
1
Choi, Hojoon
1
Christodoulides, George
1
Clarke, Irvine
1
Cross, Ashley M.
1
Davis, Eric A.
1
Dianoux, Christian
1
Dutt, Ashutosh
1
Ewing, Mike
1
Ford, John D.
1
Gupta, Damini Goyal
1
Herrmann, Jean-Luc
1
Homer, Pamela Miles
1
Honeycutt, Earl D.
1
Karande, Kiran
1
Kemp, Elyria
1
Kilgour, Mark
1
Koorank Beheshti, Mohammadali
1
Koslow, Scott
1
Krishen, Anjala
1
Krishen, Anjala S.
1
more ...
less ...
Published in...
All
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Advertising theory
1
American business review
1
Business history review
1
Gender, culture, and consumer behavior
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
2
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
3
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
4
Multinational competition in the British advertising agency business : 1936 - 1987
West, Douglas S.
- In:
Business history review
62
(
1988
)
3
,
pp. 467-501
Persistent link: https://www.econbiz.de/10001074649
Saved in:
5
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
6
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
7
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
8
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
9
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
10
What do we know about celebrity endorsement in advertising?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->