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Werbung
Social Web
20,796
Social web
20,765
Online-Marketing
13,238
Internet marketing
13,122
Consumer behaviour
8,454
Konsumentenverhalten
8,385
Krisenmanagement
5,762
Crisis management
5,268
Viral marketing
4,923
Virales Marketing
4,903
Electronic Commerce
3,406
E-commerce
3,203
Relationship marketing
3,115
Beziehungsmarketing
3,106
Online-Handel
2,955
Online retailing
2,951
Social media
2,640
Brand management
2,614
Soziales Netzwerk
2,604
Markenführung
2,591
Internet
2,433
Social network
2,422
Werbewirkung
2,341
Advertising effects
2,331
social media
2,190
Advertising
2,058
Deutschland
1,953
Germany
1,850
Digitalisierung
1,829
Web 2.0 technologies
1,749
Web 2.0-Technologien
1,749
Digitization
1,743
Marketingmanagement
1,634
Marketing management
1,625
Markenimage
1,605
Brand image
1,603
USA
1,516
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1,507
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1,485
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Wilbur, Kenneth C.
13
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12
Tucker, Catherine E.
11
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10
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10
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10
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10
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9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Eisend, Martin
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Boerman, Sophie C.
7
Campbell, Colin L.
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Pitt, Leyland F.
7
Reijmersdal, Eva A. van
7
Arora, Taanika
6
Bellman, Steven
6
Calvano, Emilio
6
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6
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6
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6
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6
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6
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6
Okazaki, Shintaro
6
Shin, Woochoel
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5
Athey, Susan
5
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5
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5
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2
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OECD
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1
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Advertising Research Foundation
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Edward Elgar Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
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ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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International journal of advertising : the review of marketing communications
89
Journal of marketing communications
47
International journal of internet marketing and advertising : IJIMA
44
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of advertising research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
21
Journal of retailing and consumer services
20
European journal of operational research : EJOR
17
Journal of marketing research : JMR
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
European journal of marketing : EJM
14
Journal of current issues and research in advertising
14
Journal of marketing
14
Journal of advertising
13
Quantitative marketing and economics : QME
13
Journal of advertising : official publication of the American Academy of Advertising
11
Journal of marketing research
11
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Young consumers : insight and ideas for responsible marketers
10
Operations research
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Electronic commerce research
8
European Advertising Academy
8
Journal of international consumer marketing
8
Marketing intelligence & planning
8
Marketing letters : a journal of research in marketing
8
Cogent business & management
7
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ECONIS (ZBW)
1,979
USB Cologne (EcoSocSci)
10
EconStor
2
OLC EcoSci
1
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1
The effects of
eWOM
volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
2
Facebook advertising,
eWOM
and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
3
Consumer empowerment in interactive advertising and
eWOM
consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
4
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
5
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
6
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
7
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
8
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
9
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
10
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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